By Rebecca Stewart

McDonald’s, KFC, Asda and more have fallen foul of the Advertising Standards Authority (ASA) for targeting junk food ads towards children on YouTube.

The brands were among eight who had ads banned following an investigation conducted by the watchdog using its new avatar technology – which simulated the online profiles of kids in order to identify the types of advert they see across the internet.

Marks & Spencer, Kellogg’s, KP snacks, and Pringles were also among those caught up in the “compliance sweep” for promoting food and soft drink products high in fat, salt or sugar (HFSS) adjacent to YouTube videos Read full story ›

Source: The Drum