YouTube has initiated an ad campaign to put the spotlight two up-and-coming UK channels SORTEDfood and Copa90.
Building upon last year’s campaign which cemented the likes of Zoella, VICE News and the SlowMoGuys as household names, YouTube will look to boost subscriptions to the channels, while also underlining the platform as the home of diverse content.
Through the video and mobile campaign, ads will run on partner websites including ITV, Channel 4, BT Sport, Time Out and the Guardian and Google properties.
Rich Waterworth, head of marketing EMEA at YouTube, said: “We’re host to a very diverse group of people and voices, but Read full story ›
Source: The Drum
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