By John Glenday

Youtube’s Fine Brothers, proponents of the popular ‘reaction video’ format, in which viewers are filmed watching provocative clips, have stirred controversy of their own after attempting to trademark the term ‘react’.

Fellow videographers were swift to pour scorn on the attempt as the term has entered popular parlance through its massive popularity, which has even penetrated the mainstream with videos in this style produced by US chat show host Ellen DeGeneres.

The Fine Brothers themselves produce a number of different targeted react series for different audiences including Kids React, Teens React and YouTubers React – all of which would be trademarked.

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Source: The Drum