“You may never know what results come of your action, but if you do nothing there will be no result.” Mahatma Gandhi Don’t put off that difficult project. If you need a different perspective or just some inertia to get things going. Why not give us a call. Contact...
Read MoreBeing in Marketing for over 20 years I have been very lucky and had the privilege to work with some excellent creative agencies? I have also recruited and developed and seen the benefits of a superb in house team. So which approach gets you the best result? The answer in short is both! Some of the most innovative and well-executed creative strategies I have been involved in came from working collaboratively. The key to success was a well-defined brief and ensuring that everyone had a clear vision of the goal. Having external perspective helps you keep in touch with innovation and new thinking. Often your brand is well documented and protected and it can really help to have an outside view, it will challenge your thinking. In house teams are much more in touch with your customer and will keep you from making silly mistakes. The challenge in the creative process is fundamentally to provide clarity during the briefing stage of the project. A good creative team need to understand and be given a clear view on who, what, when, where and how! The trick to effectively managing this process is simple, good leadership. The project needs someone to have a vision and help everyone in the creative process, share it. If you cannot… try and find someone who can help...
Read MoreThe image of people who work in advertising and marketing over many years has been formed through stereotypes. I have to admit lots of those stereotypes are well justified. How many ego maniacs have you met over the years who bore you silly about the latest coolest web thing, the next micro blogging fad, trying to be so cool because they are “down with the Kidz”. People in the industry are usually frustrated actors or musicians and they crave the limelight. I guess its to be expected that people who work in the publicity industry are usually the biggest self publicists. Often they are only interested about winning awards and as a result produce outrageous creative pitches, which have nothing to do with your brand, your customers or your objectives. The precious creative director “I am not interested in going to pitch unless this brand gives me total creative license!” The logo needs to change and I must use a serif font! Creativity is vital but only if it supports your marketing goals. If I am the brand owner of a conservative fashion business, I don’t necessarily want to transform my advertising to appeal 16 year olds. So what makes a great agency? Its not where you bring me for lunch or which A-list party you bring me to. A great agency asks who, what, when, where and why? They need to understand the challenge and then work closely with you to find the right creative solution. The need to push the boundaries of your thinking but make sure its aligned to your ultimate goal. I think the best agency’s understand you as a client and establishes a rapport with your brand immediately. If they know what you need they will provide you that little something that creates the difference for your...
Read More“talent hits a target no one else can hit; genius hits a target no one else can see.” Arthur Schopenhauer You’ll have the pleasure of working with a great team. Collectively we see things from a customers point of view and take a very creative perspective. Why not give us a call. Contact...
Read More
Industry News