By Ben Hall Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined. Read full story › Source: Campaign...
Read MoreBy John Glenday Google+ has joined Manchester United’s starting 11 to offer fans the opportunity to take a virtual pew at the Theatre of Dreams via their Front Row initiative. The initiative will give international fans the opportunity to sit in on the United vs Liverpool match on Sunday 16 March by appearing in a live Google+ Hangout – a free multi-person video call function, on a custom digital billboard at Old Trafford. Front Row supporters will join 75,000 flesh and blood ticket holders for the occasion with those interested in attending invited to show their commitment to the club via a Google+ photo tagged Read full story › Source: The Drum...
Read MoreBy Maisie McCabe MEC has promoted Stuart Bowden, its managing director, and Jason Dormieux, its chief operating officer, as joint chief executives of the UK, replacing Steve Hatch. Read full story › Source: Campaign...
Read MoreBy Sarah Rowland and Georgina Brazier Katy Woodrow-Hill, the head of planning at Dare, explains how brands can be more than a company that just sells products. Read full story › Source: Campaign...
Read MoreBy John Glenday Specsavers has announced it has signed a two-year sponsorship deal with Channel 4’s Film on Four package, with effect from 1 March. The agreement will see 20 movie-themed ‘should’ve gone to Specsavers’ idents screened on Channel 4, Film4, E4 and More4, in addition the eyewear brand will use the platform to promote its international Osiris collection of glasses. Each ident has been written and developed by the brands in-house creative team and features snippets of actors playing readily identifiable film roles – only to be distracted by a short-sighted colleague bumbling around on set. Specsavers global marketing director, Richard Holmes, said: ‘We are Read full story › Source: The Drum...
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