By Natalie Mortimer Usain Bolt has reprieved his role in Virgin Media’s latest ad campaign, which sees the athlete playing a whole family of characters, to promote the broadband provider’s new 152Mb service. Launched today (28 February) the new TV, outdoor and online campaign showcases Britain’s “fastest widely available broadband” as well as the start of the company’s programme to boost speeds for existing customers. The ad, created by BBH, opens with the whole Bolt family simultaneously using Virgin Media’s broadband service on a variety of different devices. Sir Richard Branson then swoops in on a rocket ship to boost their broadband, “supercharging their online Read full story › Source: The Drum...
Read MoreVirgin Media claims new “ultrafast” broadband is five times faster than regular broadband from rivals. Read full story › Source: Marketing Week...
Read MoreBy Noel Young This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train. It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment. Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat’s Apolosophy products. Stopp in Stockholm says the ad was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days “as Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices. Read full story › Source: DM News...
Read MoreBy Angela Haggerty Al Jazeera staff jailed in Egypt received a cross-media international show of solidarity on Thursday as industry professionals demanded their release. Peter Greste, Mohamed Fadel Fahmy and Baher Mohamed were imprisoned in December for their association with the Muslim Brotherhood during the course of their work. They will now stand trial for allegedly tarnishing Egypt’s international reputation. The incident sparked global outrage in the industry, and high profile journalists and media personnel, with the backing or their respective organisations, have stood in solidarity with their industry colleagues under the slogan ‘journalism is not a crime’. At least five other journalists and Al Jazeera Read full story › Source: The Drum...
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