By Loulla-Mae Eleftheriou-Smith The tools for the future of video are already here, brands and advertisers simply need to learn how to use them, according to YouTube’s David Benson. Read full story › Source: Campaign...
Read MoreBy James Swift Virgin Atlantic is reviewing its global creative account, putting the incumbent of 20 years, Rainey Kelly Campbell Roalfe/Y&R, on alert. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod Nuts, the men’s weekly magazine and website, could be set to close as IPC Media has announced that it has entered into a 30-day consultation with staff. IPC Inspire managing director Paul Williams said: “After 10 years at the top of its market, we have taken the difficult decision to propose the closure of Nuts and exit the young men’s lifestyle sector. “IPC will provide impacted staff with all the support they need during the consultation process.” The first issue of Nuts was published on 22 January 2004. Last year, Hearst closed Zest magazine, while Bauer’s More and Conde Nast’s Easy living Read full story › Source: The Drum...
Read MoreBy Simon Nias Channel 5 has presented Dixons’ sponsorship of ‘The Gadget Show’ as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer News blog and website Mashable is set to continue its expansion by launching into the UK market, founder Pete Cashmore has revealed. Speaking at Advertising Week Europe Cashmore said that after the US, Mashable’s biggest audience is in the UK and that launching into the market is “a natural first step”. “We haven’t produced content specifically for the UK audience and more broadly in advertising we have a big market we haven’t bought into. “There will be slightly different content over the next couple of years covering more UK centric stories.” Cashmore added that US content would also be included on Read full story › Source: The Drum...
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