By John Glenday Healthy snack brand Bear have launched their first ever TV ad campaign that seeks to bring the brand to life through the use of hand cut paper illustrations mingled with 2D and 3D animation. Produced by Vamanos Creative the piece is targeted at 4-10 year-olds the advert takes viewers on a journey through Bear’s ‘deep dark woods’ to ‘The Cave’ and beyond. Illustrator Jared Schorr said: “I took great pride in taking BEAR from a 2D to 3D world for the first time and was very conscious of staying true to the brand’s striking yet simple graphic style. We wanted a really Read full story › Source: The Drum...
Read MoreBy Sam Scott The results of The Drum’s Designerati – a new platform that ranks the UK’s top designers – were announced in London last night at The Drum Design Awards. The Designerati book profiles each of the designers – over 100 – summarising their careers and featuring their thoughts on the challenges and inspirations of working in design. The list of design’s elite was curated by ex-Design Week editor, Lynda Relph-Knight, and the rankings are the result of an online poll subject to thousands of public votes. Dan Germain, group head of brand and creative at Innocent, collected the coveted Designer of Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Finally, marketers can access Facebook’s mobile ad network to serve more relevant mobile ads. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says. Read full story › Source: DM News...
Read MoreBy Jerry Daykin Facebook has, as rumoured, announced its new advertising network, named Audience Network. Carat’s global digital director offers his reaction to the service. Mark Zuckerberg and his team took the stage of their F8 Developers Conference today to announce a series of updates to make their broader platform a more attractive place for developers. Chief amongst the announcements, especially for marketers, was the launch of their much rumoured mobile advertising network ‘Audience Network’. Presented as a fantastic opportunity for developers to serve ads which are so relevant to users they actually add to the user experience, the network uses the large amounts of Read full story › Source: The Drum...
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