Posts made in May, 2014

on May 30, 2014

By Ishbel Macleod People check newspapers first thing in the morning, check their smartphones for news throughout the day and use their tablets in the evening, Jeff Moriarty, chief digital and product officer for Johnston Press believes. Speaking at the D14 conference in Glasgow today, Moriarty said: “We’re information providers, we have to figure out how to provide information to desktops, to phones, to watches – and we know people will want what we have across all of these devices because we’re already seeing people use different types of platforms.” The Johnston Press business has 209 websites and 39 apps – and what is important, Read full story › Source: The Drum...

on May 30, 2014

By Natalie Mortimer JD Sports Fashion Plc has announced that its chief executive officer, Barry Bown, will be stepping down from the Board of the company with immediate effect. Bown, who has been employed by JD Sports since 1984, took the decision to step down following 30 years at the company, but will continue to work as a consultant. Peter Cowgill, executive chairman, said: “The Board would like to thank Barry for his valued and considerable contribution to the growth and progress of the business.” The retailer said that there would be no replacement for the role due to the “considerable development and strengthening” of Read full story › Source: The Drum...

on May 30, 2014

By Ishbel Macleod TEDx has appointed Radley Yeldar to design a new identity for TEDx Houses of Parliament, an edition of the TED brand. Appointed without a pitch, Radley Yeldar will also create all collateral for the event including: the event brochure, signage and t-shirts – plus the look and feel of the staging. The new TEDx Houses of Parliament look and feel will be revealed at the event on Friday 27 June at the Queen Elizabeth II Conference Centre in Westminster. During the event, Radley Yeldar will be responsible for editing and producing all video and will be creating a bespoke animated ident. Read full story › Source: The Drum...

on May 30, 2014

By Natalie Mortimer Following the opening of its first US coffee house in Boston on 14 May, Caffè Nero has launched a new, responsive website to create brand awareness and engagement, specifically for the US market. The European coffee retailer said it wanted to present to the US market how the Caffè Nero brand resonates “continental, premium, and a strong independent feel”, alongside “coffee authority and expertise”. Caffè Nero tasked creative agency Delete to help refine its content and brand positioning in to a modern web platform with the customer at the heart of the solution. The result of which is a responsive, mobile Read full story › Source: The Drum...

on May 30, 2014

By Natalie Mortimer Hotel Football, a new football-themed hotel, which will be located just a hoofed shot away from Old Trafford, is the brainchild of Gary Neville and Ryan Giggs. To promote the launch, the footballers called up their Class of ’92 teammates – Nicky Butt, Paul Scholes and Phil Neville – for an 11-story high game of footy, which sees the players shown around the under-construction hotel, ending up at the rooftop 5-a-side pitch, where the Hotel Football building team are waiting to try and teach them a lesson. Created by Havas Work Club Produced by Chief Productions Director – Nate Camponi Producer – Jess Wretham Production Read full story › Source: The Drum...