By John McCarthy A US online domain broker has announced that it will be selling the long-sought after ‘Holiday.com’ with it predicted to take £21m at auction. A host of travel companies have allegedly been competing for the address, which has remained in the possession of the same broker for sixteen years, since it was first purchased. ‘Holiday.com’ may spark a bidding war between travel companies as it is the term consumers would most likely use when booking a trip. The domain has been valued at £21m based on previous web address sales and extensive brand interest. Ninety per cent of travel companies add the ‘holiday’ Read full story › Source: The Drum...
Read MoreCharities can benefit in the longer term but must ensure consumers know who the campaign is for. Read full story › Source: Marketing Week...
Read MoreWalkers turns three London bus stops into Twitter vending machines. Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Doctor Who’s season eight opener starring Peter Capaldi in the role for the first time saw Ofcom receive six complaints after two married females – albeit one part-lizard – kissed. The watchdog said that the kissing scene between Madame Vastra, a humanoid lizard and her human wife, Jenny Flint, shown during the episode ‘Deep Breath’ did not break any broadcasting rules. Ofcom said: “Having assessed the complaints, we can confirm that they do not raise issues warranting further investigation. “Our rules do not discriminate between scenes involving opposite sex and same sex couples.” It added that some of the complaints claimed that the scene Read full story › Source: The Drum...
Read MoreBy Ben Caspersz Ben Caspersz, managing director of PR and digital communications agency Claremont, explores the marketing lessons to be learned from the viral Ice Bucket Challenge. The #icebucketchallenge saturated the social web on a global scale, but is it an example of cutting-edge online activism that signals the way forward for social communications, or is it merely tokenistic slacktivism that makes people look good in front of their peers but has little or no long-term impact on the issues? First, let’s look at the facts: It’s everywhere: This morning my son was ‘invited’ to take part in the ice bucket challenge. Not that surprising, Read full story › Source: The Drum...
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