By Natalie Mortimer Save the Children is set to reinvent its YouTube channel after announcing the winner of its #Vlog4Good competition, which will see the charity cement its focus on social media. YouTuber Scarf Demon, also known as 24 year-old Chloe Dungate, won the competition and will now front Save the Children’s YouTube channel as it looks to push forward digital engagement with donators. Votes for the finalists were crowdsourced at this year’s YouTube event Summer in the City as well as through YouTube, Twitter and Facebook, after a panel of industry experts helped narrow down the entrants. Dungate, whose self-produced animated videos have Read full story › Source: The Drum...
Read More'Data is stifling creativity'– CMOs from Allstate Insurance, Mondelez & Dell discuss integrating data into communications
By Jennifer Faull Creativity is being stifled by data and marketers must find a way of pulling better insights, according to a panel of chief marketers and CEOs at Advertising Week New York. During the ‘What keeps CMOs up at night?’ session, Bryan Jones, vice president of marketing at Dell, said that he found data could be stifling to creativity to the point where in certain circumstances he would keep his ‘data people’ away from ‘the creative people’ of the business. “Data is an intrinsic part of our culture. We have a dashboard and so a lot of the time it’s about how we keep Read full story › Source: The Drum...
Read More“Data is stifling creativity”– CMOs from Allstate Insurance Company, Mondelez & Dell discuss integrating data into communications
By Jennifer Faull Creativity is being stifled by data and marketers must find a way of pulling better insights, according to a panel of chief marketers and CEOs at Advertising Week New York. During the ‘What keeps CMOs up at night?’ session, Bryan Jones, VP marketing at Dell, said that he found data could be stifling to creativity to the point where in certain circumstances he would keep his ‘data people’ away from ‘the creative people’ of the business. “Data is an intrinsic part of our culture. We have a dashboard and so a lot of the time it’s about how we keep ourselves from Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Publicis boss Maurice Levy has intimated he may continue to be involved with the business, even after he retires as chairman and CEO in 2017. Speaking with IAB president and CEO, Randall Rothenberg during the organisations IAB Mixx event as part of Advertising Week, Levy began in a jovial mood by discussing his 43 years at the global advertising network. He joked that he planned to remain in post for another 30 years after 2017 – the year he is expected to step down as CEO – and explained that another three decades would match his only predecessor, Marcel Bleustein-Blanche, who Read full story › Source: The Drum...
Read MorePublicis chief executive Maurice Levy hints that he may remain within the business after stepping down
By Stephen Lepitak Publicis boss Maurice Levy has intimated he may continue to be involved with the business, even after he retires as chairman and CEO in 2017. Speaking with IAB president and CEO, Randall Rothenberg during the organisations IAB Mixx event as part of Advertising Week, Levy began in a jovial mood by discussing his 43 years at the global advertising network. He joked that he planned to remain in post for another 30 years after 2017 – the year he is expected to step down as CEO – and explained that another three decades would match his only predecessor, Marcel Bleustein-Blanche, who Read full story › Source: The Drum...
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