Posts made in September, 2014

on Sep 30, 2014

By John McCarthy News Corp has acquired US property agency Move for just under $1bn in a bid to expand the group into real estate – hedging its bets on the recovering property market. As a result of the $950m deal, Rupert Murdoch’s firm now owns 80 per cent of the realtor with News Corp subsidiary REA Group set to purchase the remaining 20 per cent. Under the agreement News Corp will acquire all of Move’s out-standing shares at $21 a unit. As one of the US’s leading property websites, Move sourced over 98 per cent of for-sale properties listed in the US though partnerships Read full story › Source: The Drum...

on Sep 30, 2014

By Ishbel Macleod Brand mascots including the Energiser Bunny, Twinkie The Kid and Smokey Bear helped ring the NASDAQ closing bell on Monday 29 September in honour of Advertising Week. The Travelocity Gnome, Angry Birds and the Michelin Man were also among the mascots that took to the stage to close the day at the American stock exchange. The best – behaved mascota in Times Square today, getting set to ring the closing bell at @NASDAQ. pic.twitter.com/XBCs1puijZ — Bertha Coombs (@berthacoombs) September 29, 2014 .@DavidWicks introducing the cast of characters joining us for the #NASDAQ closing bell to Read full story › Source: The Drum...

on Sep 30, 2014

By Gillian West Argos’ alien family are to bid adieu after three years. Saying goodbye via a 60-second online video that will play out to Argos’ fans across YouTube, Twitter and Facebook, the aliens final fling is set to a fun rendition of Frank Sinatra’s ‘My Way’ from a Ziggy Stardust-clad Dad, voiced by Bill Nighy. Created by CHI&Partners, the Argos aliens have attracted 7 million YouTube hits over the years with social campaigns including #NameOurBaby and #GiftforSanta driving consumer engagement. As a parting gift for aliens fans Argos’ social media agency, The Social Practice, has launched a Facebook and Twitter competition to win a set Read full story › Source: The Drum...

on Sep 30, 2014

Separation will create ‘more agile’ businesses positioned to capitalise on future growth. Read full story › Source: Marketing Week...

on Sep 30, 2014

Separation will create ‘more agile’ businesses positioned to capitalise on future growth. Read full story › Source: Marketing Week...