By Natalie Mortimer Suicide charity Samaritans has been forced to issue a second statement defending its recently launched Radar Twitter app, after suffering a backlash from Twitter users concerned about privacy and safety issues. Radar, which was launched earlier this week, notifies users if their friends are using language that indicates they are feeling depressed or suicidal and offers advice if the situation occurs. However, yesterday the charity was compelled to post a release on its website to reassure Twitter users that Samaritans does not receive alerts about people’s tweets and the only people who will be able to see the Read full story › Source: The Drum...
Read MoreBy John McCarthy Tennent’s has released a new lager called ‘Black T’ as the brewer expands its product offering in a market, which it believes, is demanding more diversity. Prior to the lager’s launch, mysterious hints were posted online about the black bottle until it was officially announced by the brewery on Thursday. The ‘decidely Scottish’ premium lager was delivered to social media users in the run-up to the launch to spark curiosity in the brand. Ladies and gents, we’re introducing a new family member. Black T, our premium bottled lager’s a bit of a dark horse. pic.twitter.com/fLQCjC4ULa — Tennent’s Lager (@TennentsLager) Read full story › Source: The Drum...
Read MoreBy Sara Kimberley The Toronto-based ad agency Zulu Alpha Kilo, whose clients include Audi, Bell and Corona, has created a self-depreciating film inspired by the TV series Mad Men. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer FrieslandCampina UK-owned milk drink Yazoo is set to launch a £3m integrated campaign tomorrow (1 November) to promote the first new dairy product from the brand for over 20 years. The ‘Unbelievably Smooth’ campaign for the Yazoo Yoghurt Smoothie, created by Founded, includes TV, radio, social, PR and in-store shopper activation, and will kick off with the airing of the first TV ad break between The X Factor and The Jonathan Ross Show tomorrow night (1 November). The campaign aims to highlight the new product’s key ingredients, including vitamin B2, calcium and protein, and is focussed on a family narrative based Read full story › Source: The Drum...
Read MoreBy Seb Joseph The beefed-up role sees Prego continue his previous remit as insight and reward director with added responsibility for brand marketing, creative, social media and customer experience. It brings the company’s data analysis and research panel, which launched in January, closer to the company’s push to becoming a an omni-channel retailer. Prego’s immediate focus will be managing Game’s Christmas campaign across TV, radio, print and online. Tactical and PR activity will also run closer to Christmas with the retailer hoping to cut through to last minute shoppers. Creative reflecting the insight that to gamers Christmas is a period when they can catch-up on Read full story › Source: Marketing Week...
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