By Conor Cartwright For me, of the many envy-inducing Super Bowl spots I’ve seen, Google’s “Parisian Love” is one that stands as exemplary. It was bold in its simplicity, truly different from its foundation and inextricably linked to the product it was selling. It shirked most Super Bowl spot conventions and in the process found a simple, human story that married the nerdy tech behind Google Search with the real world. Read full story › Source: The Drum...
Read MoreBy John McCarthy A London-based start-up has been threatened with legal action by Nokia for its use of the word ‘HERE’ in its branding. A mobile personal assistant app called Lowdownapp has been chastised by Nokia for naming its location-based service ‘HERE’ which allegedly clashes with Nokia HERE, a mapping and location tracking app. The Finnish firm has given the start-up until 10 February to rebrand its Here button, according to the BBC. A letter from Nokia to Lowdownapp read: “Your use of the HERE sign is likely to deceive members of the relevant public such that they will believe your business is connected with or Read full story › Source: The Drum...
Read MoreBy Jennifer Faull TSB, the bank that was spun out of Lloyds in 2013, has split from Havas EHS just days after the company’s internal restructure. Havas EHS won the direct marketing business 18 months ago. This week, EHS merged with Havas Discovery to bring together its data and digital businesses under one umbrella. The new agency – called Helia – plans to rapidly expand its client base in Europe, the US and China. However, the banking group was looking for greater support at its Bristol base and has consequently parted company. It is not currently known if TSB will bring in a new agency Read full story › Source: The Drum...
Read MoreBy Conor Cartwright Marketers aren’t getting the most out of their apps according to industry experts speaking at the latest ‘Think with Google Live’ webinar event. It was the opinion of the panel that marketers across the board were not utilising their apps analytics to the best of their capabilities and closer alignment of stats and push notifications will be needed to see user experience streamlined and, in turn, an increase in profitability. The ‘Mobile Apps: A New Age of (Re-) Engagement’ session was moderated by the IAB’s John Mew and featured input from David Sandler, global account director at Fetch, creative strategist for Mobile Read full story › Source: The Drum...
Read MoreBy John McCarthy Jay Z has reportedly had a bid for Scandinavian based tech company Aspiro accepted in a move which will see the rapper gain control of the firm’s music streaming services WiMP and Tidal. WiMP is an ad-free music streaming service currently available in Denmark, Germany, Norway, Poland and Sweden boasting over 580,000 paying subscribers meanwhile Tidal is essentially the same service rebranded for UK and US audiences. Both Tidal and WiMP boast high-quality FLAC file streaming with the only caveat being the fact its £19.99 monthly fee is significantly lower than Spotify’s $9.99 a month. Reuters reports that the Aspiro board has accepted Read full story › Source: The Drum...
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