Posts made in April, 2015

on Apr 30, 2015

By Nesh Pillay Brightroll, programmatic platform for advertisers, has expanded its mobile offerings to include Nielson ad ratings. Nielson ad ratings allow advertisers to determine the effectiveness of video campaigns across all platforms. “Mobile advertising has experienced impressive growth, but the majority of marketers are still uncertain about how to execute and verify the effectiveness of their mobile video campaigns,” said Tod Sacerdoti chief executive of BrightRoll. “Mobile has always been an important area of focus for us, and we are doubling-down on our efforts to give advertisers the ability to measure performance across the breadth of devices to better understand their target Read full story › Source: The Drum...

on Apr 30, 2015

By Nesh Pillay Deutsch NY and WaterIsLife have partnered to take portraits of various Omo Valley tribal families in Ethiopia. The effort was part of ‘The Last Family Portrait’ campaign which aimed draw attention to the lack of clean drinking water in Sub-Saharan Africa. The idea behind the campaign is that these may be the first and last family portraits the subjects ever take. Families were photographed in front of a marbled blue backdrop in and near their villages. “The conditions were harsh. We had to bring the portrait studio to them and choose their poses carefully,” said the project’s photographer, Neil DaCosta. “There’s a Read full story › Source: The Drum...

on Apr 30, 2015

By Direct Marketing News Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months. Read full story › Source: DM News...

on Apr 30, 2015

By Nesh Pillay Nielsen will begin measuring video ads on popular streaming service, Roku. The partnership is proof of the growing influence that the digital video sphere has on the industry. Last year, Nielsen began gathering ad data from both Amazon and Netflix. However, this deal ensures that advertisers get more detailed audience and campaign data. “Cross-platform audience measurement is critical for advertisers looking to leverage the trend of increasing over-the-top video consumption,” said Megan Clarken, executive vice president of global watch product leadership at Nielsen. “By working with Roku to measure live streaming and on-demand advertising on its platform, we can gain great insights into [over-the-top] Read full story › Source: The Drum...

on Apr 30, 2015

By Nesh Pillay Nielson will begin measuring video ads on popular streaming service, Roku. The partnership is proof of the growing influence that the digital video sphere has on the industry. Last year, Nielson began gathering ad data from both Amazon and Netflix. However, this deal ensures that advertisers get more detailed audience and campaign data. “Cross-platform audience measurement is critical for advertisers looking to leverage the trend of increasing over-the-top video consumption,” said Megan Clarken, executive vice president of global watch product leadership at Nielsen. “By working with Roku to measure live streaming and on-demand advertising on its platform, we can gain great insights into [over-the-top] Read full story › Source: The Drum...