Posts made in April, 2015

on Apr 30, 2015

By Minda Smiley Netflix has announced its ‘Green Eggs and Ham’ show, based on the best-selling book by Dr. Seuss, with its own Seuss-like poem: Straight from the company’s press release, the poem reads: “Issued from Netflix headquarters. Delivered straight to all reporters. We’d love to share some happy news based on the rhymes of Dr. Seuss. Green Eggs and Ham will become a show and you’re among the first to know. In this richly animated production, a 13-episode introduction, standoffish inventor (Guy, by name) and Sam-I-Am of worldwide fame, embark on a cross-country trip that tests the limits of their friendship. As they learn to try new things, they find out what adventure brings. Of course they also Read full story › Source: The Drum...

on Apr 30, 2015

By Minda Smiley Netflix has announced its ‘Green Eggs and Ham’ series, based on the best-selling book by Dr. Seuss, with its own Seuss-like poem: Straight from the company’s press release, the poem reads: “Issued from Netflix headquarters. Delivered straight to all reporters. We’d love to share some happy news based on the rhymes of Dr. Seuss. Green Eggs and Ham will become a show and you’re among the first to know. In this richly animated production, a 13-episode introduction, standoffish inventor (Guy, by name) and Sam-I-Am of worldwide fame, embark on a cross-country trip that tests the limits of their friendship. As they learn to try new things, they find out what adventure brings. Of course they also Read full story › Source: The Drum...

on Apr 30, 2015

By Jennifer Faull Volvo Cars has released its first global brand campaign – ‘A New Beginning’ – the first major piece of work since it overhauled its marketing strategy, which saw an enlarged budget directed away from above-the-line (ATL) towards digital. For the activity, the car maker forged a partnership with Swedish DJ Avicii to create a music video remake of Nina Simone’s ‘Feeling Good’. Alain Visser, senior vice president sales, marketing and customer service at Volvo explained to The Drum that the collaboration was born out of more than just a shared Swedish heritage. “We’re not loud; we’re understated. We don’t shout about Read full story › Source: The Drum...

on Apr 30, 2015

By Nesh Pillay Twitter’s chief executive Dick Costolo has responded to speculation over his job security, saying he isn’t afraid of losing his position. The micro-blogging site reported surprisingly low quarterly earnings earlier this week, which set tongues wagging as to whether his role would remain secure. “I don’t worry about that at all,” he told re/Code. “The board and I are completely in sync. Believe me, I don’t worry about that at all.” After the earnings call, Costolo sat down with board member, Jack Dorsey. The two discussed the day’s events. “We just talked about the day and what happened Read full story › Source: The Drum...

on Apr 30, 2015

By John McCarthy Carlsberg has mocked Protein World’s ‘Beach Body Ready’ ads with a proposition of its own, ‘Beer Body Ready’. The beer brand is looking to capitalise upon the attention and controversy stormed up by the protein supplement brand whose London Underground ads provoked protestors and saw 360 complaints issued to the Advertising Standards Authority (ASA) resulting in a ban of the campaign in its current form. As a wave of protestor and brand-made response adverts emerged criticising the heavy-handed campaign, Carlsberg joined the fray. Hijacking the campaign, Carlsberg placed its cross-track projections ads in major commuter spots across the London Read full story › Source: The Drum...