By Alison Millington The “Are you beach body ready?” ad, which promoted the brand’s slimming product and featured a woman wearing a bikini, received 378 complaints after appearing throughout the London Underground. The complaints claimed the ad implied that bodies different from the one pictured were “not good enough” or in some way inferior and that the combination of the image of a slim woman with the “Are you beach body ready?” phrase was “socially irresponsible”. However after an investigation into the complaints around offence and social responsibility, the ASA has decided that the campaign was not in breach. It recognised that the term Read full story › Source: Marketing Week...
Read MoreBy Thomas Hobbs The report, which was conducted by the IAB and YouGov, shows that one in five (22%) of the 2,057 adults surveyed had downloaded ad blocking software at some point. Men (22%) are more than twice as likely to block ads than women (9%) while there’s evidence of a greater disdain of online ads among younger internet users with 18-24 year olds (34%) and 25-34 year olds (19%) the most likely age groups to hit the block button. Of the 15% who actively block ads, just over half (52%) said their motivation was to block all advertisements. “When it comes to a free and Read full story › Source: Marketing Week...
Read MoreBy Minda Smiley A local Arkansas man has mistakenly accused NBC of adding rainbow colors to its logo in support of gay marriage even though the network has used its iconic peacock symbol for years. Don Stair wrote in a Facebook post on KARK 4 News’ Facebook page: “Your changing your station logo with the colors of gays is a disgrace. Just stay out of it… Your integrity is ruined… ABC KATV is my choice in the future for all Little Rock station viewing… Shame on you!” The news station responded with the following: “We didn’t change our logo Don. Same logo as always.” He Read full story › Source: The Drum...
Read MoreBy Natan Edelsburg If you’re still wondering what drama will replace the void that’s been left since Breaking Bad went off the air, look no more. SundanceTV’s Rectify, is an extremely unique drama with intense character development that you should be watching if you’re not. The show follows Daniel Holden (played by Aden Young) after he’s released from jail after serving on death row for 19 years. The cast includes Abigal Spencer, who plays Amantha, his sister and biggest supporter. The series is directed by Sons of Anarchy’s Ray McKinnon. The third season which premiers on July 9th is a Read full story › Source: The Drum...
Read MoreBy Tony Connelly Reebok has signed a $70m sponsorship deal with the UFC which will make them the sole supplier of uniforms for the world’s leading mixed martial arts company. The official Reebok uniforms were unveiled at a press conference in New York today where some of the sport’s top athletes including Conor McGregor, Ronda Rousey and light heavyweight champion Daniel Cormier were present on stage to show advertise Reebok’s apparel. The six-year deal will begin on July 7 2015 and will see every athlete in the UFC wearing Reebok apparel while competing in the octagon. Athletes pay will be affected by the new sponsorship deal Read full story › Source: The Drum...
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