By Omar Oakes All Microsoft employees affected by the handing over of its global ad sales operation to AOL will be offered jobs in the tech giant’s “nine key markets”, both companies have said. Read full story › Source: Campaign...
Read MoreBy Seb Joseph Heineken has strengthened its ties to Publicis Worldwide by appointing it lead global creative agency for its flagship beer brand. The announcement makes official what the brewer had all but confirmed earlier this month when it split with Wieden + Kennedy. At the time Heineken said global work would be handled by Publicis but had not awarded it lead agency status. It said the decision continues its existing approach of using “top in-market creative agencies” to develop local platforms within Heineken’s global positioning, and for “top-spin activities” to support the global campaigns. Publicis will work alongside more than 10 creative agencies to Read full story › Source: The Drum...
Read MoreBy John McCarthy So Beats 1 has launched, the first of Apple’s web-based radio stations and the spear-tip of the technology giant’s assault on Spotify’s ad-supported music streaming model. The 24/7 international radio station, fronted by former BBC radio presenter Zane Lowe, is now available in over 100 countries, making it a truly global platform. Despite an Apple Music subscription setting consumers back $9.99 a month, access to Beats 1 and other radio stations will be free for iOS users through the ‘Music’ app. Desktop owners with iTunes installed can also tune in, furthermore, the app will be opened up to Android users at Read full story › Source: The Drum...
Read MoreBy Tony Connelly The latest ad from the male grooming product company comes in the form of an online game where players AIM to navigate chambers within the body of the muscle laden body of Crews. While doing so they are met with comedic chaos which includes a tiger eating a cube of doom created by an evil mastermind, an old lady playing a keytar and a surgeon franticly conducting an eyebrow transplant. More than two hours of footage make up a variety of different scenarios which unfold depending on the path a player takes. Each scenario allows for the opportunity to play as Read full story › Source: The Drum...
Read MoreBy John McCarthy Minecraft, the block-based, world-building game, is looking to position itself as a learning aid to further cement its use in schools. Widely loved by kids, Minecraft, which is the third best selling video game of all time, playable across a host of devices including PCs, mobile and gaming consoles, is looking to train teachers in the use of the game. Following Microsoft buying over Minecraft-developer studio Mojang for $2.5bn last September, under the new leadership the company is looking to gamify education and provide teachers with creative methods of engaging children. A statement from the firm reads: “Minecraft in education is Read full story › Source: The Drum...
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