Posts made in June, 2015

on Jun 30, 2015

By Jennifer Faull Ebay has rolled out a campaign offering consumers discounts based on how hot it gets over the 4 July weekend. The activity has been dubbed ‘Hot Deals for Hot Days’ and will kick off on Saturday with discount designer sunglasses that mirror the high temperature of the day – for example if it’s 85 degrees in New York City, shoppers will get 85 per cent off sunglasses. “Our customers love great value and selection, so we’re focused on growing our Deals business to deliver what shoppers want most,” said Bryan Murphy, vice president of North America Verticals, eBay. “Ebay Deals gives Read full story › Source: The Drum...

on Jun 30, 2015

By Michael Feeley Elex Games, currently China’s largest distributor of social online games, has appointed The Specialist Works’ TV division Broadcast House to launch a TV campaign in the UK for its latest adventure-strategy game, Clash of Kings. The campaign will use advanced optimisation tools to track and attribute app downloads (for Android and iOS) back to individual TV spots. Matthew Pover, director of strategy at Broadcast House, said: “Our partnership with Elex has allowed us to engineer a bespoke analytics package, tracking and attributing app downloads back to individual TV spots. Elex Games really recognises the value of our approach and how it can Read full story › Source: The Drum...

on Jun 30, 2015

By Natalie Mortimer Sports volunteering charity, Join In and BBC Get Inspired have reignited their partnernship for the launch of the Big Help Out, an initiative to recruit 10,000 new volunteers to help out at local sports clubs, groups and events. Join In patron Eddie Izzard, alongside Paralympic athlete Baroness Tanni Grey-Thompson, will launch the campaign on 7 July, which looks to build on the success of the inaugural #BigThankYou at BBC Sports Personality of the Year 2014. Barbara Slater, BBC Director of Sport, said she is “delighted” that the BBC is once again partnering with Join In. “The Get Inspired website now attracts Read full story › Source: The Drum...

on Jun 30, 2015

By John McCarthy A man has launched an ambitious crowdfunding campaign on IndieGoGo to help stave off the Grexit. In a bid to keep Greece in Europe, 29-year-old Yorkshire man Thom Feeney, launched the push to raise a mere €1.6bn for the fiscally floundering nation. Feeney’s logic is that if Europe’s 503 million people “just chip in a few Euro, then we can get Greece sorted and hopefully get them back on track soon”. Things seem to be picking up on the page, at the time of publication raising an impressive €111,827. IndieGoGO indiegogo.png Edit Delete On why he embarked on the fundraiser, Feeney said: Read full story › Source: The Drum...

on Jun 30, 2015

By Staff Writer Lloyds have returned to the black horse for a grand statement about how the bank has been by our side for 250 years in this moving film by Rogue’s Sam Brown. It’s an unashamedly emotional piece of work which aims to reconnect the bank with the customers who rely on it. The film cleverly ups the ante as it unfolds with each vignette having slightly more impact than the last. As Lloyds TSB, the bank was at the centre of the banking collapse of 2008 and, in truth, it’s a long way from fully restoring its reputation. But this film proves that Read full story › Source: The Drum...