Posts made in July, 2015

on Jul 31, 2015

By Tony Connelly The surprise release of One Direction’s new single this morning saw twitter erupt with an incredible 23 thousand tweets every minute relating the pop band. Band member Liam Payne announced the surprise release of the new song called Drag Me Down at 06:12GMT this morning which resulted in 1.6 million tweets in the preceding hours as fans around the world spread the news. One direction tweet one_d.jpg Edit Delete The hysteria peaked at 06:38am with figures showing 23K tweets per minute. The interactive visualisation shows how the announcement unfolded on Twitter over the course of the morning, including the Read full story › Source: The Drum...

on Jul 31, 2015

By Louisa Newby The advertising industry has long been a driving force for digital innovation. It is responsible for some of the most iconic and celebrated pieces of work across the marketing disciplines. Yet the very technological advances which allow the industry to thrive are also the very thing holding it back. This is putting the work of some of the industry’s most talented creatives at risk. For years now the industry has pushed the widespread adoption of a platform-neutral approach to creating content. With recent figures released by the Advertising Association and Warc predicting a further 43.4 per cent growth in mobile advertising Read full story › Source: The Drum...

on Jul 31, 2015

By Michael Feeley Cable and satellite business news television channel CNBC has unveiled a new digital advertising campaign, launched in association with Click Tap Media. Running on desktop and mobile devices across a range of websites and formats, the campaign is designed to drive traffic to the station’s new Squawk Box Live blog. Squawk Box Live offers ‘morning business news at your fingertips’, and keeps readers updated throughout the morning with breaking news, data alerts, earnings reports and major market movements. It also provides opinions from leading figures from the world of business and finance, as well as from the anchors of the popular television Read full story › Source: The Drum...

on Jul 31, 2015

By Jennifer Faull Liberty – which owns Virgin Media – upped its stake to 9.9 per cent having last September bought BSkyB’s 6.4 per cent stake in ITV for £481m. The company has been on a buying spree in Europe over the past 10 years, namely on cable assets, but more recently has focused its attentions on acquiring stakes in content producers. The move to own content would give Liberty rights to shows such as Coronation Street, Mr Selfridge and Downton Abbey which it could then use within its own pay-TV packages. Rumours of a full takeover have circulated since it bought BskyB’s Read full story › Source: The Drum...

on Jul 31, 2015

By Natalie Mortimer J. Walter Thompson has appointed former head of art at Mother, Dave Dye, to the position of head of art and creative director. Dye has been tasked with working across all accounts and will also be pivotal in bringing together new talent hired by the agency in areas such as social, experiential and digital design. Russell Ramsey, executive creative director at JWT London, said of the appointment: “Dave is one of the art direction greats – a real master of the craft with amazing experience. Obviously, he’ll have a huge impact on the excellence and diversity of our output – Read full story › Source: The Drum...