Posts made in September, 2015

on Sep 30, 2015

By Seb Joseph Is Twitter about to banish brevity? The 140 character world limit has been the social network’s trademark since its launch in 2006, but rumours are rife that it is working on a new product that will allow users to send longer tweets. Only last month Twitter relaxed its word limit on direct messages, and more changes have been expected as the stuttering social network attempts to bridge the gap between its 300 million global users and the 1.4 billion enjoyed by its biggest rival Facebook. But with the 140 characters being so intrinsic to Twitter’s brand identity, the launch of ‘140 Plus’ Read full story › Source: The Drum...

on Sep 30, 2015

By Minda Smiley Political director at NBC News Chuck Todd thinks that 2016 presidential hopefuls should start investing more heavily in television ads now if they’re serious about winning. Speaking about the candidates and their strategies at Ad Week New York, Todd said that Ohio Governor John Kasich has done things “the old-fashioned way” and has seen success in the polls with his TV ad push in New Hampshire. According to ad-spending data NBC retrieved from SMG Delta, Kasich had spent $3.7 million on TV advertising, all in New Hampshire, as of 1 September. Even though Trump is still the frontrunner in the Republican Read full story › Source: The Drum...

on Sep 30, 2015

By Staff Writer As social is becoming a much noisier place it’s harder to get through but brands and agencies like Barclays, YouTube and McDonald’s are cutting through, scooping nominations for this year’s Social Media Buzz awards to highlight their prowess in a maturing medium. Every advertiser gets social media is key. Many build their strategy around it. But only a few are truly empowering fans to become advocates of their brands. And that’s what all the contenders of this year’s awards – sponsored by cloud company iomart – were deemed to have done, innovating with big strategic investments in social networks or testing Read full story › Source: The Drum...

on Sep 30, 2015

By Adam Flomenbaum NBA Digital, a property jointly managed by the NBA and Turner Sports, is making its popular NBA Real Training Camp available to watch live on Facebook. The show will still be available via the linear network NBA TV and on NBA.com, but tomorrow’s episode featuring the Cleveland Cavaliers will mark the first-ever live sports program to be simulcast on Facebook. “The goal of NBA Digital has been to provide the most compelling content for our fans any way they choose to consume it,” Scooter Vertino, general manager of NBA Digital and SVP of programming, Turner Sports, told Found Remote. “Teaming up Read full story › Source: The Drum...

on Sep 30, 2015

By Direct Marketing News More than 80% of Americans want to receive ad from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion. Read full story › Source: DM News...