Posts made in September, 2015

on Sep 30, 2015

By Leonie Roderick The ‘Mobile Order & Pay’ feature will be added to the existing app tomorrow (1 October) and will be available to use across 150 London stores. The coffee brand is hoping to extend the relationship with its customers, as well as improve the overall customer experience experience. Starbucks claims that US customer feedback showed the app typically saves customers between 10 and 15 minutes in their day. “As people start to converse with their social networks and on their phones, it made sense for us to extend into that space,” Ian Cranna, Starbucks VP of marketing and category EMEA told Marketing Week. “The Read full story › Source: Marketing Week...

on Sep 30, 2015

By Stephen Lepitak Suntory Food & Beverage Europe has consolidated its media buying into GroupM’s Team Spark following a review of its EMEA media buying operations. GroupM created a bespoke agency solution which included analysing proprietary data in order to service the account in order to drive local empowerment across brands including Lucozade, Oasis, Orangina, and Schweppes. The remit handed to Team Spark will cover UK, France, Spain, Belgium, South Africa Ireland, Poland and Portugal. Dominic Grainger, chief executive for GroupM Europe, Middle East and Africa said, “We admire Suntory’s philosophy, ‘Yatte Minhare,’ and their relentless pursuit of greater success. We’re excited to Read full story › Source: The Drum...

on Sep 30, 2015

By Michael Feeley Robinsons Brewery has unveiled its first microsite created by Mando Group. The site for The Bulls Head in Hale Barns, is the initial stage of the brewery’s plans for redevelopment of its digital platform for its estate. Stockport-based Robinsons’ focus for the new digital platform – which is built in Sitecore – is to take advantage of the CMS’ re-use capability, providing licensees with a clean and modern microsite which represents the pubs’ identity online. The microsites are intended to provide greater visibility in search engines and integrate with a room booking engine to capitalise on the increasing trend in business Read full story › Source: The Drum...

on Sep 30, 2015

By Thomas Hobbs The card, which is currently under the name Sparks, is a conventional plastic offering that gives customers points in return for purchases across food and general merchandise. It’s not been confirmed yet whether the card will also offer exclusive benefits and personalised offers to member – much like the rival MyWaitrose card and its free customer coffee offer – as originally reported by Reuters. An M&S spokeswoman told Marketing Week: “We’ve said that being more in-touch with our customers is one of our key priorities this year. “We are exploring opportunities for greater personalisation and are trialling concepts for a membership scheme.” Back Read full story › Source: Marketing Week...

on Sep 30, 2015

By Tony Connelly Less than 24 hours after joining Twitter Edward Snowden has reached 1 million followers, aking him one of the fastest to do so. The former NSA security expert opened his Twitter account 24 hours ago with his first tweet reading: “can you hear me now?” The 32 year-old, who now lives in Russia where he fled to after sharing top secret files with reporters more than two years ago, goes by @snowden handle and has had his account verified by Twitter with the blue tick. It’s an impressive feat for a former intelligence officer who has come close to the world record Read full story › Source: The Drum...