Posts made in October, 2015

on Oct 30, 2015

By John McCarthy The Scottish Labour Party has culled a video spearheading its campaign to reclaim the nation from the SNP’s control in the 2016 election under new leader Kezia Dugdale. Carrying sentiment from the new Scottish Labour leader, the video, now removed from the party’s official YouTube channel, claimed that Labour was working “for the next genertaion”. The video was unveiled to a room of sniggering journalists and party supporters on Friday at the Scottish Labour conference in Perth. The production, which fired disjointed text at readers, invoked mockery with SNP leader Nicola Sturgeon also getting in on its criticism. <p dir="ltr" lang="en" Read full story › Source: The Drum...

on Oct 30, 2015

By Rebecca Stewart A retail space in Hackney which will allow customers to buy products for the homeless for Christmas is set to launch next week. Crack and Cider is a world first, and was devised by Scarlett Montanaro, a creative at AnalogFolk and strategist Charlotte Cramer (currently at Vice). The brand takes its name from a conversation the founders had with a rough sleeper, who claimed: “People don’t give me money because they just think I’ll spend it on crack and cider.” In return for a cup of coffee, shoppers will be able to purchase outdoor equipment and waterproof clothing for those without a Read full story › Source: The Drum...

on Oct 30, 2015

By Tony Connelly Heineken has claimed that the millions of pounds it pumped into sponsoring the Rugby World Cup has been worth it despite a new social media report revealing the brand was outperformed by rival Guinness. The brewer had high hopes for its tie-up with the tournament, which includes a ban imposed on the Diageo-owned stout being sold at stadiums. It was an ambitious deal given Guinness’ deep-rooted ties to the sport, with Heineken hoping to emphasise its own ties having first sponsored the contest in 1995 as well as being one of the major sponsors of the European competition. Looking at a new Read full story › Source: The Drum...

on Oct 30, 2015

By Thomas Hobbs The ad, created by Crispin Porter + Bogusky, features the voiceover of a small child upset that his parents have not gone out to do Christmas shopping. He later learns, however, that they’ve done it online via PayPal. It will be supported by two further ads – a longer version and an ad featuring a couple ordering presents on their smartphone – that will be run on social media channels. PayPay only started advertising in the UK three years ago but has not until now filmed a standalone Christmas ad. The campaign also marks the first creative since it was spun-off from Ebay; Read full story › Source: Marketing Week...

on Oct 30, 2015

By Leonie Roderick Data breaches seem to be occurring increasingly frequently, often leading to a public outcry and explosive customer outbursts on social media. TalkTalk was attacked last week (21 October) by hackers who claimed to have stolen private customer data, including bank details, while a security flaw in M&S website led to customers being able to see other people’s details when they logged into their own accounts. In July this year Ashley Madison, a dating website for people who are seeking an affair, had its database hacked and the details of around 33 million people released. YouGov BrandIndex figures already show a Read full story › Source: Marketing Week...