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The TalkTalk hack shows why every brand must take customer data seriously

on Oct 30, 2015 | 0 comments

By Leonie Roderick

Data breaches seem to be occurring increasingly frequently, often leading to a public outcry and explosive customer outbursts on social media.

TalkTalk was attacked last week (21 October) by hackers who claimed to have stolen private customer data, including bank details, while a security flaw in M&S website led to customers being able to see other people’s details when they logged into their own accounts. In July this year Ashley Madison, a dating website for people who are seeking an affair, had its database hacked and the details of around 33 million people released.

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Source: Marketing Week