Posts made in November, 2015

on Nov 30, 2015

By Sarah Vizard The beauty section of the website will be fundamentally different from the main site, including more information on products including their provenance, the stories behind the ranges and the ingredients. It will include new products such as its ‘Skincere’ facial skin range that has 100% natural ingredients and a new vegan nail varnish. Lysa Hardy, chief commercial officer at Holland & Barrett, believes there is a real opportunity for the brand in beauty, particularly around the festive season. “There is an opportunity in the market to do something around feeling good and looking good and doing it naturally. There is growing demand Read full story › Source: Marketing Week...

on Nov 30, 2015

By Staff Writer Gemma Shiel is the founder of Lazy Oaf, the graphic and illustration fashion label she started in her dad’s garage in 2001 before launching a stall in Spitalfields Market. It now has a flagship store in Carnaby Street and is stocked in over 250 stores worldwide. Her many collaborations have included DC Comics for a Batman collection and Warner Brothers for Looney Tunes. Why are collaborations so important, and how do you make them work for both sides? I do them because I want to get away from what is essentially my design bubble and my own creativity and challenge myself with Read full story › Source: The Drum...

on Nov 30, 2015

By Direct Marketing News During a lucrative weekend online, smartphones tally the most transactions. PCs sell more, however, with $141 average orders. Read full story › Source: DM News...

on Nov 30, 2015

By Mindi Chahal Brands and retailers in England that promote food and drink with high levels of sugar could be hit by new regulations in the new year, as the government prepares to launch its strategy for tackling childhood obesity, promised in January. Parliament’s health select committee this week urged the government to bring in a 20% tax on high-sugar drinks and to ban point-of sale-promotions and pre-watershed TV advertising of sweet foods, following a report by Public Health England (PHE) released in October. Prime minister David Cameron has previously rejected the sugar tax proposal, despite high-profile support from celebrity chef Jamie Oliver Read full story › Source: Marketing Week...

on Nov 30, 2015

By Tony Connelly Since its introduction in 2012 Google Street View’s ‘See Inside Tour’ has offered virtual reality tours from places ranging restaurants to the Whitehouse and now clothing brand Onemeth has made history by unveiling its new seasonal clothing range using the service. It marks the first time that the function has been used by a fashion label to reveal a new product and will allow the Toronto-based streetwear brand to promote its Fall/Winter 2015 lookbook in a unique way. The new collection of nine items, which was created in collaboration with Canadian streetwear brand Fade, was captured in the Onemeth design studio using Read full story › Source: The Drum...