Posts made in December, 2015

on Dec 31, 2015

By Direct Marketing News It made good on 97.8% of drops, while UPS slipped to 95.5% in a season that saw 1.2 billion deliveries. Read full story › Source: DM News...

on Dec 31, 2015

By Direct Marketing News Don’t go all FOLO. Forge a graphene-like bond with the zeitgeist and watch your Wi-Fi aura glow. Read full story › Source: DM News...

on Dec 31, 2015

By Jessica Goodfellow This year saw unprecedented change in media and advertising, with a surge in media pitches, revamped social media platforms, and a rise in programmatic trading. Since ad blocking has taken the world by storm, brands and advertisers have ramped up their game to develop more engaging ads to halt its mass adoption. Marketers from the likes of Unilever, Coca-Cola and Adidas talked up the need to think and treat media more like a publisher and be act less like a tradiitonal advertiisng merely churning out messages. Consequently, the focus is (slowely but surely) moving away from display ads and on to Read full story › Source: The Drum...

on Dec 31, 2015

By Staff Writer Over the week The Drum has been looking back at some of the best agencies, work and brands which made their mark on 2015, as part of our New Year Honours list. As we reflect on the year that’s been we wanted to pay tribute to some of the best and brightest from the advertising, digital and media worlds who sadly passed away in 2015. Here are the people we’ll miss. The Drum’s New Year Honours will be teased out each day over the Christmas period, with the list published in full in our first issue of 2016, published on 13 Read full story › Source: The Drum...

on Dec 31, 2015

By Charlotte McEleny All BBC websites went offline for almost three hours this morning after a reported web attack. According to a report on the BBC tech website, the outage was due to a ‘distributed denial of service’ attack. This means a surge of traffic is sent to a website that it can’t handle, causing it to crash or become patchy. The website went offline at around 7.00am on 31 December 2015 until came back online at 10.30am. The BBC said in a statement that it was a ‘technical fault’ and is yet to make any formal comments on whether it was an Read full story › Source: The Drum...