By Jessica Goodfellow Today Twitter announced Jeffrey Siminoff, former director of worldwide inclusion & diversity at Apple, as their new head of diversity. While his work with Apple is notable, the most prominent aspect of Twitter’s new hire is that Siminoff is a white man in a company run predominantly by white men; an issue the company has been previously criticised for, and promised to change. According to publicly released numbers, only three per cent of Twitter’s employees are black or Latino. A person of colour has yet to be hired in an executive role. The irony is that the hire comes four months after Twitter Read full story › Source: The Drum...
Read MoreBy Daniel Eilemberg The below post is part of our 2015 TV Year in Review guest post series and is written by Daniel Eilemberg, Senior Vice President & Chief Digital Officer of FUSION. TV Will Take More Cues from Digital Players in 2016 There has been a lot of hand wringing over TV audiences moving away from expensive cable packages and changing their viewing habits to a more on-demand or binge mentality. This year also provided the classic moments we associate with live TV: drawing big numbers as the finale of Mad Men did (4.6mm) and less predictably, Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Zuckerberg & Co. rode personalization to good reviews in a year when service levels slid off the table. ACSI ratings declined for six out of 10 companies. Read full story › Source: DM News...
Read MoreBy Jessica Goodfellow New research shows alcohol-free beer is seeing a growth in popularity in the UK in anticipation of Dry January. The research, conducted by AB InBev UK, reveals that 32 per cent of the British public have now tried alcohol-free beer, with one in ten women drinking it on a weekly basis. Beck’s Blue is the market leader in the low and alcohol-free beer category, driving the 5 per cent growth in UK on-trade sales, accounting for 58 per cent of the category. It increased 15 per cent yearly in retail and 10 per cent in outlets like pubs and bars. In January, 34 Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow A total of 69 journalists have died in 2015, with Islamic militant groups being held accountable for 40 per cent of those deaths. The Committee to Protect Journalists (CPJ) found in its annual analysis that Islamic militant groups, such as Islamic State (IS) and Al-Qaeda, were responsible for 28 journalist deaths worldwide in 2015. Nine of these deaths took place in France, largely due to the attack at the offices of satirical magazine Charlie Hebdo in Paris in January, for which Al-Qaeda in the Arabian Peninsula claimed responsibility. France was second only to Syria as the most dangerous country for the press Read full story › Source: The Drum...
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