OTT grows up in 2017
OTT turned a corner with TV viewers in 2016.
HBO Go and CBS All Access, which recently added its Sunday slate of NFL games to its app, have seen increased adoption. DirecTV Now launched and SlingTV is finding its way into more living rooms by offering consumers a cost-effective alternatives to cable. It was a banner year for streaming, evident by the live streaming delivery records set by the US election broadcasts.
If OTT was in its infancy a few years ago, 2016 was its teenage year. And, in 2017, it takes that big plunge into adulthood.
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Source: The Drum
Industry News