Posts made in February, 2016

on Feb 29, 2016

By Leonie Roderick Morrisons revealed today (29 February) that it has signed a deal with online retail giant Amazon, offering its Amazon Prime Now and Amazon Pantry customers the opportunity to buy ambient, fresh and frozen products from the grocer. It is the first time the US online retailer has struck a supply deal with one of the UK’s ‘big four’ supermarkets. The news comes after Amazon announced in September last year that it would be expanding its online grocery offering with a trial in London and Birmingham. “The combination of our fresh food expertise with Amazon’s online and Read full story › Source: Marketing Week...

on Feb 29, 2016

By Rebekah Miller At our recent Collaborative Marketing breakfast we asked some industry (and people) experts what the real opportunities are when it comes to Collaborative Marketing. Their top five responses are listed below: Drive awareness, trial and sales Getting people to talk about your brand is the holy grail of marketing. As 92 per cent of people trust personal recommendations from friends over all other forms of advertising (Nielsen), word-of-mouth (WOM) is the most effective way of spreading your brand message in a credible way. But what you can achieve with word-of-mouth goes far beyond awareness. Used strategically, WOM can drive traffic to your store Read full story › Source: The Drum...

on Feb 29, 2016

By Tony Connelly Reebok is attempting to align itself with Super Tuesday’s primary elections with a pledge that it will donate $50,000 to a health related charity if any of the presidential candidates can complete a one mile run in 10 minutes or less. Highlighting the benefits of exercise on the brain Reebok is encouraging the presidential candidates to show their commitment to their physical health in order to illustrate their mental aptitude for the role of president. Using the #FitToLead hashtag the US sports brand is calling on social media to ask their preferred candidate to undertake the challenge in the name of charity. The Read full story › Source: The Drum...

on Feb 29, 2016

By John McCarthy A Swedish coder has presented a solution to the closure of local shops across the world as the cost of employing staff continues to see them losing out to larger supermarkets. Robert Ilijason has conceived and launched an unmanned store called Country Store 2.0 which operates fully via mobile app. Stocking the shop himself with basic items like milk, bread, sugar, canned food, nappies and more, Illajason’s service only requires shoppers to register and download an app. A fingerprint scan, via said app reportedly opens the front door, which would otherwise remain locked for those without a mobile. The lack of staffing, he argues, Read full story › Source: The Drum...

on Feb 29, 2016

By Charlotte McEleny A key theme to Mobile World Congress last week was around how every business, no matter what the original industry or core vertical was, will need to become a software business in order to survive. The best example of this is Ocado, which has laid out its plans to re-sell its technology to other supermarkets globally, as well as to other industries. Its aims are to effectively become a B2B technology powerhouse. This may be why rumours are rife that a player like Amazon is eyeing up the business. The technology is all routed in its new warehouse in Andover, Read full story › Source: The Drum...