By Rebecca Stewart Snapchat used the 88th annual Academy Awards to launch its Live Stories web player, allowing fans to watch videos out-of-app for the first time. The company enlisted a series of roving reporters to cover the event from the red carpet to the after party, and visitors to Snapchat’s website were greeted with an online player offering real-time updates from the proceedings. The Story, which can still be viewed online, featured some of the biggest moments from the night including Leonardo DiCaprio accepting his first Oscar, and Morgan Freeman announcing Spotlight as the winner of the Best Picture category. Behind the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. The new Jim Beam bottle has a bolder structure with a clean label design, refreshed distiller portraits and a refined ‘rosette’ logo, to tie together the brand’s flavoured product range, which includes Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Read full story › Source: The Drum...
Read MoreBy Jim Mason This year’s Mobile World Congress (MWC) in Barcelona, the biggest yet, offers a microcosm of how the world of technology has changed. When mobile phones first hit the scene it was about transforming from ‘brick’ to ‘slick’ but now the focus has shifted firmly to the experiences mobile can enable through accessories and add-ons. The priority for exhibitors was in delivering rich consumer experiences via mobile technology and why there was such interest around the possibilities posed by virtual reality. The result of this shift is not pretty for handset manufacturers, which find product growth rates in steady decline. The mantra ‘innovate Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Time Inc. UK Advertising has unveiled The Foundry, a dedicated product to deliver its own content-led marketing solutions for its commercial partners. The Foundry’s team of creatives and content generators will be responsible for delivering marketing solutions in partnership with Time Inc. UK’s clients. The Foundry brings together branded content solutions, editorial franchise creation, and commercial content and video production teams under one offering. Carla Faria, former director of Solutions at Say Media, returns to Time Inc. UK to lead The Foundry. Carla will report to Sam Finlay, managing director, Time Inc. UK Advertising in the newly created role of director of Read full story › Source: The Drum...
Read MoreBy Tony Connelly Everton have agreed a new sponsorship deal with Avon Tyres who will now become the official tyre partner for the Merseyside club. The Premier League outfit have named Avon Tyres as an official sponsor for the remainder of the current season and the 2016/2017 campaign. The Wiltshire-based company will have a presence within the Goodison Park stadium on matchdays which will help it in its push to increase brand awareness within its key UK market. Alan McTavish, head of commercial partnerships at Everton said: “The new commercial team here at Everton are delighted to welcome Avon Tyres on board to the Club’s partner Read full story › Source: The Drum...
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