Posts made in February, 2016

on Feb 29, 2016

By Tony Connelly Online football community Copa90 is launching a unique fan-driven merchandise store which will crowd source ideas from its followers before going on to create and sell the best ones in online pop-up stores. The football news and entertainment platform has announced the launch of its Shopa90 store which will ask Copa90’s followers to submit their merchandise ideas for items such as prints and t-shirts on Twitter using the #CopaMake hashtag. The best designs will then be put to the vote through a Twitter-based widget with the winning ideas making it to the store for purchase. In a move designed to entice fans to Read full story › Source: The Drum...

on Feb 29, 2016

By Rebecca Stewart Snapchat employees have had their payroll information leaked after a member of staff fell victim to an email scam in which they recieved a message impersonating the startup’s chief executive Evan Spiegel. Posting a blog on its website yesterday (28 February), the image-sharing app admitted the leak and stressed its commitment to privacy and security. “It’s with real remorse–and embarrassment–that one of our employees fell for a phishing scam and revealed some payroll information about our employees,” the note read. “The good news is that our servers were not breached, and our users’ data was totally unaffected by this. The bad news is Read full story › Source: The Drum...

on Feb 29, 2016

By Morag Cuddeford-Jones An optimised customer experience is going to be marketers’ ‘killer app’ in 2016, according to Adobe’s Digital Trends 2016 report in association with Econsultancy. The survey of 7,000 global marketing, digital and ecommerce professionals found that more than one-fifth (22%) cite experience as their priority, while compelling content and data-driven marketing are also recognised as significant components in solving the customer experience puzzle; 16% name both. This is not surprising because customer experience is the sum of all interactions people have with a company. The two elements are key drivers. However, when you are talking about the sum of experiences, separating Read full story › Source: Marketing Week...

on Feb 29, 2016

By Mark Smith The news business is certainly keeping itself busy of late, with barely a day passing without reports of the demise or launch of one title or another. Indeed, there has probably never been a more competitive or fragmented time in news publishing. Clearly, despite the folding of the Independent, publishers have not given up on print. Indeed, we are seeing renewed energy in the space with Trinity Mirror’s launch of the cut-price, mid-market New Day. True, Trinity Mirror is enticing media agencies by undercutting every other newspaper in the market on ad space, while luring in readers Read full story › Source: The Drum...

on Feb 29, 2016

By Doug Zanger Shocase, the professional social network for marketers, arrived on the scene just over a year ago. Buoyed by financial backing and a mission to be the best place to showcase great creativity, the network has grown to over 90,000 members in 129 countries. At launch, some of the biggest names in advertising came on board, with the likes of Lee Clow, Jimmy Smith, Susan Hoffman, Chuck McBride and Jason Harris — with more superstar names gracing the platform every day. When it first launched, the question of “why do we need this? I already have too many social networks to Read full story › Source: The Drum...