Posts made in March, 2016

on Mar 31, 2016

By Benjamin Lichtman Vimeo recently announced that consumers can purchase and rent films and series directly from their Vimeo channel through their Roku devices. The move now provides creators with an enormous outlet for their videos, expanding the potential marketplace by millions. The video giant has a substantial collection of 30,000 titles and counting. The Drum previously reported on changes over at YouTube, as it introduced Red, and now Vimeo has major plans of its own. The two websites are certainly different; YouTube is known more for sheer quantity while Vimeo is known more for its more professional videos, but Read full story › Source: The Drum...

on Mar 31, 2016

By Benjamin Lichtman Hulu recently made a major virtual reality announcement. The Hulu Virtual Reality app is now available and ready for viewing on Samsung’s Gear VR powered by Oculus. The launch will include over 25, 360-degree films along with Hulu’s first ever originally produced short film, “The Big One,” which was conceived through a partnership with Lionsgate. Additionally, Hulu subscribers can now watch Hulu’s entire library of 2D content in “immersive 360 degree environments.” The move into virtual reality is not unexpected. Hulu has slowly been updating its service, adding new features and subscription models. As The Drum has <a target=_blank Read full story › Source: The Drum...

on Mar 31, 2016

By Ronan Shields Just two months after it officially launched itself in the digital agency arena IBM has made a similarly scaled acquisition with the purchase of digital consultancy Bluewolf in a deal rumoured to be worth $200m as it seeks to further its strategic alliance with marketing cloud provider SalesForce. IBM claims the purchase will enable it to further its expertise in the use of SalesForce’s suite of tools, which are projected to generate $111bn a year in services revenue, given Bluewolf’s 15 years of experience in using its tools for an array of clients including Stanley Black & Decker, rolls Royce and Read full story › Source: The Drum...

on Mar 31, 2016

By Tony Connelly Maxus has announced that its former search engine optimisation (SEO) director, Kostas Voudouris, will re-join the company as its head of organic performance in the UK. Voudouris served as Maxus SEO director from 2011 to 2015, before moving to New York to work as organic search director at Catalyst and MEC. In his new role he will work on delivering integrated performance solutions across both paid and organic channels for Maxus clients. This will include technical SEO, content strategy, content development, digital site/asset optimisation and content distribution. Voudouris will report to Maxus managing partner of performance, Oliver Wood. Commenting on the appointment Woods said: Read full story › Source: The Drum...

on Mar 31, 2016

By David Calabrese Brands want a slice of the mobile market and set their sites on apps that will bring the cachet of being featured in the App Store. They turn to their agencies for help; their agencies, in turn, look to outsource that work to mobile developers. As brokers of the relationship between brands and developers, agencies can do a lot to improve the return on their campaigns and quality of the final products they bring to market. Mobile apps (both web and native) can be the linchpin of creative and effective campaigns. But a brand’s mobile applications can and should also evolve Read full story › Source: The Drum...