Brands want a slice of the mobile market and set their sites on apps that will bring the cachet of being featured in the App Store. They turn to their agencies for help; their agencies, in turn, look to outsource that work to mobile developers. As brokers of the relationship between brands and developers, agencies can do a lot to improve the return on their campaigns and quality of the final products they bring to market.
Mobile apps (both web and native) can be the linchpin of creative and effective campaigns. But a brand’s mobile applications can and should also evolve Read full story ›
Source: The Drum
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