By Sarah Vizard It was back in 1976 that Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple. And while the road has not always been smooth, little could they have known 40 years ago that Apple would become the biggest company in the world by market capitalisation – worth a staggering $605bn by the latest count. It is also the world’s most valuable brand by almost any measure. Interbrand, Brand Finance and Millward Brown’s BrandZ all rank Apple as number one – citing its user centricity, focus on consumer trust and ability to move into new areas such as payments and wearable tech Read full story › Source: Marketing Week...
Read MoreBy Doug Zanger Had enough of Donald Trump yet? No? Really? Well, if you are a glutton for more punishment and fancy a nice April Fool’s gag, then the folks at Thortful, a high-end UK-based startup, have the answer with their line of “Trump-tasic” greeting cards to send to your Breitbart-reading, Rush Limbaugh-listening friends (if you have such a circle of acquaintances). Or, if you live the Shoreditch, Portland or Brooklyn life and care to deepen your hipster irony quotient (HIQ), this may tick that box as well. The collection was created by Wisconsin-based graphic designer Todd Rumplan (who, judging by Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies. Read full story › Source: DM News...
Read MoreBy Minda Smiley This year, the CLIO Awards will present its first-ever ‘Independent Agency of the Year’ at its annual ceremony in New York City. The accolade will be given to the independent agency that “receives the most overall CLIO statue points for entries submitted across medium types,” according to the CLIO Awards. “As a global creative awards program, expansion into new categories, markets or locations is important,” Brooke Levy, executive director of marketing at the CLIO Awards, told The Drum. “Last year was incredibly strong for independent agencies, and it became clear CLIO should shine a light on the top performer in 2016. The Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton With a recent report in The Drum revealing that B2B brands engage most with their target audience on Instagram, increasingly B2B companies are turning to this social media channel for marketing and brand enhancement. Some tips in this recent report suggests that Instagram should show case or show off what you do in what is referred to as geek chic. A B2B brand can post educational or instructional photos to showcase what you do best. A great filter, hashtag or caption will over maximum impact and engagement. In fact, NASA has done some very Read full story › Source: The Drum...
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