Posts made in March, 2016

on Mar 31, 2016

By Thomas Hobbs The Most Shocking Second A Day ad, created by agency Don’t Panic, first launched in March 2014. It depicts an ordinary girl’s life in London should the city experience something similar to the Syrian conflict. Save the Children has decided to repackage the campaign with a new DRTV ad. It ends with a call for donations and new shots of a real-life Syrian child refugee, alongside the message: “Just because it isn’t happening here, doesn’t mean it isn’t happening.” READ MORE: Charities suffering donor apathy Liz McCrae, head of acquisition at Save The Children, said the move ties Read full story › Source: Marketing Week...

on Mar 31, 2016

By John McCarthy Welcome to Weird Week citizens of Earth and even people from Liverpool, here’s the oddest marketing news I came across over the last few days. Video of Morrison's scouser fail, Taybot goes cray & hijack hijinks: John's Weird Week Loading… 1. A casting agency landed supermarket chain Morrisons in trouble after putting out a casting call that warned that “nobody from Liverpool” need apply. Ouch. 2. Microsoft’s fast-learning teenage girl artificial intelligence bot and neo-Nazi hate peddler returned to Twitter on Wednesday in similarly poor circumstances. 3. An Egyptian travel company hit home the benefits Read full story › Source: The Drum...

on Mar 31, 2016

Here is the third in our round up of marketing moments from the last 120 years as The Drum celebrates the anniversary of The Advertising Club of New York. On July 1, 1941, the Brooklyn Dodgers were playing the Philadelphia Phillies at Ebbets Field in Brooklyn, and the game was being broadcast on WNBT (later to become WNBC.) Before the game began, TV viewers saw a 10-second advertisement for Bulova clocks and watches. Bulova paid $9 dollars to market their product to consumers, and commercialized TV was born. It was the dawn of a new era. To Read full story › Source: The Drum...

on Mar 31, 2016

By Tony Connelly Bundesliga clubs have united to call for an overhaul in how the revenue from television rights is distributed, arguing that a team’s marketing potential should be taken into account. VfB Stuttgart has joined Hertha Berlin, Werder Bremen, Eintracht Frankfurt, Hamburg and Cologne in a call for change. As it stands, all clubs in Germany’s top two leagues receive the same amount of TV rights revenue in an initial payment before earning a second payment which is determined by their league position at the end of the season. The six clubs who are openly calling for a restructure of how the money is divided Read full story › Source: The Drum...

on Mar 31, 2016

By Jennifer Faull WHSmith has installed digital OOH screens into 100 of its stores which it will use for its own marketing activity as well as that of third-parties and potential sponsors. The high-street chain has tied up with StreetAd for the roll out. “The outdoor advertising industry has accepted digital display advertising as the way forward and retailers on the high street are now realising their real estate is also the perfect platform for digital out of home marketing,” explained Ian Sanders, group commercial development director at WHSmith. “WHSmith is proud to become the first high street convenience store to make this transition, and the Read full story › Source: The Drum...