Posts made in May, 2016

on May 31, 2016

By Jessica Goodfellow Japan has unveiled its first publisher co-operative, Delta Publisher Alliance, with Rubicon Project chosen as the programmatic partner for all its digital advertising inventory. Delta Publisher Alliance launches initially with three of Japan’s leading publishers – Succor King, J-CAST News and Auto Sport, who combined have a monthly reach of over 16 million unique users and garner 114 million monthly page views. Through the new co-operative, publishers will make their entire mobile, app and desktop inventory available to advertisers through Rubicon Project’s technology platform. The pooling of resources will mean participating publishers in the alliance will have access to thousands of global Read full story › Source: The Drum...

on May 31, 2016

By Tony Connelly With Euro 2016 just 10 days away a number brands are continuing to tap into the growing sense of patriotism sweeping Europe for their marketing campaigns, including Swedish car maker Volvo which has chosen to tell the origin story of one of the country’s most iconic athletes, Zlatan Ibrahimovic. Celebrating the independent mind and those who think differently, Volvo has centered in on the uncompromising Swedish striker who will captain his country at Euro 2016. The Made by Sweden ‘Prologue’ ad promotes Volvo’s V90 car while focusing on a solitary Zlatan as he discusses his turbulent Read full story › Source: The Drum...

on May 31, 2016

By John McCarthy Soft drinks company Coca-Cola has sounded the patriotic bugle with a new can design offering a nod to America troops. A new limited edition Coke from the company celebrates its 75-year partnership with the United Service Organizations, rebranding the cans in the Stars and Stripes. The can reads ‘I’m proud to be an American’ and will be on sale throughout the US as of 4 July. Erika von Heiland Strader, director of community marketing at Coca-Cola North America, said: “Since the organisation’s very beginning in 1941, the USO has been near and dear to us. Our relationship is now part of our heritage, Read full story › Source: The Drum...

on May 31, 2016

By Rebecca Stewart Facebook chief Mark Zuckerberg is set to host Facebook Live’s most ambitious real-time stream yet, as he gears up for a chat with astronauts aboard the International Space Station. On Wednesday (1 June) the social network’s founder will speak with Nasa astronauts Tim Kopra and Jeff Williams, as well as ESA starman Tim Peake (pictured). Fans will be asked to submit questions and watch the call live via Nasa’s Facebook page. The stream follows on from a recent Snapchat story posted by Nasa to mark its 100,000th orbit around the earth. The astronauts onboard the vessel have been particularly Read full story › Source: The Drum...

on May 31, 2016

Curiosity may have killed the cat, but it’s fuelling the fire of brand interactions today with increasing pressure. As humans we have a lifelong interest to learn. We collect information and store it away. When we can’t answer a question ourselves, we seek it out. Searching is a natural human behaviour – the method has just evolved. Technology has widened our knowledge pool so, that today we simply expect to have everything at our fingertips. Search is now built into the fabric of our daily lives, and our expectations have grown. We want intuitive answers that are faster and more accurate, therefore how Read full story › Source: The Drum...