Posts made in September, 2016

on Sep 29, 2016

By Haley Velasco Apple will move 1,400 employees from its eight sites around London to a new headquarters at Battersea Power Station, according to a statement to The Standard. Employees will occupy all six floors of office space in the brick building which is being restored after many years of abandonment as it sat next to the River Thames. The £9bn project will create “a new Apple campus” but the main European office will stay in Cork, Ireland. Apple said it was looking forward to the 2021 opening of “our new London campus” as staff relocate to “this magnificent new development at one Read full story › Source: The Drum...

on Sep 29, 2016

By Charlotte McEleny Asia Pacific Digital (APD) is on the hunt for the right partnership to help fuel the next stage of the agency’s growth. Last month APD announced to the market that it had received informal interest from a variety of potential partners and it appointed Kym Pfitzner, former head of M&A for Dentsu Aegis, to its strategic advisory board. The Drum spoke to APD’s chairman Roger Sharp about the announcements and the decision to be so open about its process in finding a new partnership. “Several multinational agencies, consulting and technology firms have informally approached APD. Their M&A sweeps of the region have revealed Read full story › Source: The Drum...

on Sep 28, 2016

By Lyndon Morant As the dust settles on the first Presidential Debate of the 2016 campaign, pollsters and media outlets are attempting to guide the public through their interpretation of who won, when, and why. Conclusions vary wildly. Trump received 62% of the Twitter volume. Clinton, according to CNN/ORC’s poll, received 62% of the votes. What is it about Trump that has Twitter so… aflutter? Make Twitter Great Again! Across all platforms, Donald Trump posts an average of 25 pieces of content per day with 17 on Twitter alone. 90% of his Tweets are direct, with only 10% being retweets and Read full story › Source: The Drum...

on Sep 28, 2016

By Jessica Goodfellow News UK plans to use TalkSport to build out a powerful sport proposition that spans print, digital, video and audio, a strategy it hopes will push its journalism on to the airwaves for the first time and boost its sell to advertisers. The broadcaster is “the jewel in the crown” of Wireless Group’s stable of radio and print products, according to News UK’s chief operating officer David Dinsmore, speaking after the publisher successfully completed the acquisition of Wireless Group on Monday (26 September) this week. The acquisition of Wireless Group, which owns stations including TalkSport, TalkRadio, and recently relaunched Virgin Read full story › Source: The Drum...

on Sep 28, 2016

By Minda Smiley “Diversity” has been one of the industry’s buzziest words over the past year, and for good reason: research like the 3% Conference’s ‘Elephant on Madison Avenue’ survey shows that women are often subject to harassment and bias within the industry, with former Saatchi chairman Kevin Roberts’ recent comments about gender being among the most highly-publicized examples of how women are treated unfairly in the ad world. The volume of the diversity conversation within the industry, especially over the past year, seems to be the loudest from a gender perspective. But the fact of the matter is that Read full story › Source: The Drum...