Posts made in September, 2016

on Sep 30, 2016

By Haley Velasco Frontier Communications Corp. has terminated 250 mid-level management across the US, according to The Chicago Business Journal. According to Frontier spokesman Bob Elek, the layoffs were for management positions and occurred as Frontier was “shifting the focus from the acquisition to synergies of scale.” In March, Frontier acquitted Verizon Communications Inc. for $10.54bn to gain the wireline operations providing services to residential, commercial and wholesale customers in Florida, Texas and California. “This is really the synergies of bringing those two organizations together,” the spokesperson said, referencing the deal with Verizon that was closed this spring. Read full story › Source: The Drum...

on Sep 30, 2016

Knowing where your consumers are in the purchase funnel helps brands identify how much data to apply to targeting. Catherine Hallam, director of data products at Videology, explains how using data too stringently also limits opportunities. The volume of data being produced today is staggering. Allegedly mankind now produces as much data every day as it did from the beginning of time until 2013. Whether or not that is hyperbole, brands do certainly need to try and develop a data strategy that can take advantage of all the information that now exists about their consumers. Most advertisers realise this and there is a Read full story › Source: The Drum...

on Sep 30, 2016

By Haley Velasco Dunkin’ Donuts announced that it will partner with Coca-Cola Co. to launch new bottled iced coffee at US supermarkets and other stores next year. Coca-Cola will manufacture, distribute and sell the Dunkin’ Donuts drinks, according to Dunkin’ Donuts, a division of Dunkin’ Brands Group Inc., said Thursday on National Coffee Day. This product will be the first for Dunkin’ Donuts in the ready-to-drink coffee category that brings in $2.3bn in annual sales, according to Nielsen. Neither company would discuss the financial terms of the agreement. Coca-Cola also announced early this month that under its Gold Peak tea brand, the company would sell cold-brew Read full story › Source: The Drum...

on Sep 30, 2016

By Tony Connelly Facebook has moved Atlas, the ad tech platform it acquired from Microsoft in 2013, into its “marketing sciences” group as part of a restructure intended to reflect how the social network’s use of the platform has evolved. The change will see Atlas move from Facebook’s ad tech group and will not result in any layoffs or rebranding, reported Business Insider. Brad Smallwood, the company’s vice president of measurement and insights will now oversee the division. David Jakubowski, who was running Atlas, will remain within the ad tech division where he will work in a team with Brian Boland, Read full story › Source: The Drum...

on Sep 30, 2016

By Michael Feeley MMT Digital, the number one global partner of all-in-one enterprise marketing platform Kentico, has welcomed the software being named a ‘challenger’ brand in the 2016 Gartner Magic Quadrant for web content management. Kentico Software helps clients create successful websites, online stores, community sites and intranets using its integrated marketing solution. Kentico has offices in the United States, United Kingdom, Australia and the Czech Republic and more than 1,000 partners in 80 countries. Ben Rudman, chief executive officer of web design and build agency MMT Digital, believes the accolade for Kentico is “well-deserved”. He said: “We have been creating Kentico solutions for more than Read full story › Source: The Drum...