Facebook has moved Atlas, the ad tech platform it acquired from Microsoft in 2013, into its “marketing sciences” group as part of a restructure intended to reflect how the social network’s use of the platform has evolved.
The change will see Atlas move from Facebook’s ad tech group and will not result in any layoffs or rebranding, reported Business Insider.
Brad Smallwood, the company’s vice president of measurement and insights will now oversee the division. David Jakubowski, who was running Atlas, will remain within the ad tech division where he will work in a team with Brian Boland, Read full story ›
Source: The Drum
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