Posts made in October, 2016

on Oct 31, 2016

By The Drum Facebook has eased up on earlier restrictions that saw it censor content it deemed inappropriate for distribution on the social network; a change of stance following a row that saw it at loggerheads with media owners, and politicians across the globe. Facebook’s director of media partnerships for EMEA Patrick Walker said the company would now allow “more images that people find newsworthy,” speaking to the Association of Norwegian Editors, who invited him to explain the social network’s decisioning around the ‘Napalm Girl‘ controversy earlier this year. “We have made a number of policy changes after The Terror of War photo. Read full story › Source: The Drum...

on Oct 31, 2016

By Doug Zanger It’s a rodeo that Scott Kauffman had been to many times before, being asked by a board of directors to take the reins of a company. Cutting his teeth in the breakneck pace of Silicon Valley, Kauffman took the front seat in environments that were often resource-constrained, filled with a young staff and inexperienced management. But this situation with MDC Partners was a slightly different challenge. In 2015, Miles Nadal, founder of the company that boasts some of the world’s top creative shops including Anomaly, 72andSunny, CP+B, Colle+McVoy, KBS, Redscout, Mono and others, stepped down amid a US Securities and Exchange Read full story › Source: The Drum...

on Oct 31, 2016

By Kyle O'Brien Apple, Microsoft and Netflix have been named the three most loved brands in the US, according to the Love Index, a report from Fjord and Accenture Interactive, using proprietary analytics to accurately measure where brands are over-or-under performing based on five key dimensions: Fun, Relevance, Engaging, Social and Helpful. The report ranked multiple industries, including retail, hospitality, banking and auto. Fjord and Accenture asked two questions to come up with their index: What makes people love a brand experience? And what sustains that love? The two-year research study reached across three countries – the US, UK Read full story › Source: The Drum...

on Oct 31, 2016

By Kyle O'Brien Apple, Microsoft and Netflix have been named the three most loved brands in the US, according to The Love Index, a report from Fjord and Accenture Interactive, using proprietary analytics to accurately measure where brands are over-or-under performing based on five key dimensions: Fun, Relevance, Engaging, Social and Helpful. The report ranked multiple industries, including retail, hospitality, banking and auto. Fjord and Accenture asked two questions to come up with their index: What makes people love a brand experience? And What sustains that love? The two-year research study reached across three countries – the US, UK and Brazil – and took Read full story › Source: The Drum...

on Oct 31, 2016

By John McCarthy Smartphone payment company Powa was once one of the UK’s leading startups but its bankruptcy earlier this year has been blamed upon the lavish spending of its founder Dan Wagner, according to a report in the Wall Street Journal. The company surprisingly went bankrupt in February, with the report blaming Wagner’s “overspending on lavish offices and partying”. The fallout around the startup’s failure continues to fall, as billions of dollars were lost upon its failure. Boston’s Wellington Management asset firm plowed $197 million into Powa from 2013 to 2015, boosting the company’s value to just shy of $3bn. Wagner claims the company Read full story › Source: The Drum...