Posts made in October, 2016

on Oct 31, 2016

By Kyle O'Brien R/GA Ventures, with partner Westfield Labs, has concluded its Connected Commerce Accelerator program with a demo event in San Francisco. The accelerator is a three-month, immersive, mentor driven program designed for startups developing connected hardware products and software services with the goal of helping them to build businesses and brands that can scale. The program taps into the emerging class of products that combine hardware, data, and digital services in compelling ways for consumers and businesses. Following 12 weeks of mentorship, pilots, and ongoing work with brand, technology, and business consultants from the R/GA Services team, Westfield Labs, and program partners, the Read full story › Source: The Drum...

on Oct 31, 2016

By Tony Connelly Canterbury has taken a unique approach to the marketing of the new British and Irish Lions rugby kit after unveiling a sneak peak of the jersey in the form of a hologram. The sports brand offered a glimpse of the new ‘Untouchable’ top 24 hours before the official unveiling to fans who had pre-ordered jersey. A total of 30 fans received a limited edition mobile device that produced a hologram of the ‘untouchable jersey’ through the user’s smartphone complete with a unique message from head coach Warren Gatland. Canterbury chief executive, Chris Stephenson, said: “We’re really excited to provide committed British Read full story › Source: The Drum...

on Oct 31, 2016

By Kyle O'Brien After months of an uneasy courtship, it appears that the proposed merger of fantasy sports giants DraftKings and FanDuel is back on and nearing finalization. ESPN described the deal as “imminent” – most likely be announced as early as this coming week. The final hurdle was the brick wall that is the New York attorney general’s office, where the two companies have faced regulatory issues. New York attorney general Eric Schneiderman was highly vocal and public about regulation, and both FanDuel and DraftKings barred residents from playing since March. Schneiderman even demanded that the two companies had Read full story › Source: The Drum...

on Oct 31, 2016

By Gillian West J. Walter Thompson London, Biscuit Filmworks and the National Centre for Domestic Violence, Victim Support’s captivating online film #BreakTheRoutine has won the support of The Drum readers to be crowned European Creative Work of the Week. With figures showing that, on average, high-risk victims live with domestic abuse for over two years before getting specialist support, the film aims to show victims that help and support is available through the choreography of Sidi Cherkaoui and music of Ellie Goulding. The film shows the hardships of an abusive relationship through dance, showing how trapped the woman is and how she feels there is Read full story › Source: The Drum...

on Oct 31, 2016

By Laurie Fullerton Providers could be hit with an advertising ban after it was found presentation of the cost of broadband on adverts was likely to confuse and mislead consumers. Changes in the way that fixed-broadband prices are advertised are being enforced from today, with offenders of new the rules facing an advertising ban. The new regulations have been introduced after a report from the Advertising Standards Agency and Ofcom found that the presentation of the cost of broadband on adverts was misleading and confusing consumers. According to the report, 81% of people were unable to work out the correct cost of a broadband Read full story › Source: The Drum...