Posts made in November, 2016

on Nov 30, 2016

By Tony Connelly EA Sports has paid tribute to the tragedy-stricken Brazilian football club Chapecoense who lost almost their entire team in a plane crash on Monday (28 November). The videogame developer has joined the outpouring of support for the club through a gesture in its Fifa 17 title. Within the game’s Ultimate Team mode each user has been given the Chapecoense badge and kit to use within the game, something which they usually need to buy with in-game currency. Loading… Users logged in to the message: “Wear this kit and crest in support of the friends, family, Read full story › Source: The Drum...

on Nov 30, 2016

By Rebecca Stewart Newsworks, the marketing body for national newspapers like the Daily Mail, the Sun and the Guardian has appointed Vanessa Clifford as chief executive. Clifford has been interim chief executive since Rufus Olins’ departed to join the Co-op in October, and will take on the role permanently with immediate effect. She joined Newsworks in 2012 as client services and strategy director and was appointed deputy chief executive in 2014. Prior to joining the company, Clifford worked agency side as Mindshare’s head of publishing. Commenting on her appointment she said: “I’m thrilled to be leading Newsworks and Read full story › Source: The Drum...

on Nov 30, 2016

By Alistair Dent If you’re like most companies your first party data is your most valuable owned marketing resource, and likely your most underutilised, says iCrossing’s chief marketing officer Alistair Dent. First party data is the information that users are telling you directly. It’s data collected from your own interactions: purchases, mailing list signups, website browsing behaviour, app downloads, competitions and more. Any interaction that your customers have with you (and is covered by a privacy policy so customers know that you’re collecting the data, and what you will (and won’t) do with it) is valid. Each of those touchpoints tells you something about Read full story › Source: The Drum...

on Nov 30, 2016

By Laurie Fullerton Communications agency Translation has announced the appointment of Thiago Carvalho to the role of creative director. Carvalho will lead creative for Translation’s roster of leading brands, which includes brands such as State Farm, the NBA, Apple Music and Kaiser Permanente. In his 14 years in advertising, Carvalho has lived and worked for agencies in three countries: his native Brazil, Portugal and the United States, creating work for brands such as Nike, Leica, InBev, Unilever, Fiat, BMW, Nestlé and many others. “Thiago Carvalho is one of the most talented copywriters in the world,” said John Norman, chief creative Read full story › Source: The Drum...

on Nov 30, 2016

By Gillian West Poland’s answer to eBay and Amazon, Allegro, has released its Christmas ad – and it’s a tearjerker. Created by Warasw agency Bardzo, the ad opens with an elderly man ordering ‘English for Beginners’ before going all-in on the task at hand. From learning in the bathtub to on the bus and covering his house – and pet – in post-it notes, the spot follows his determined journey to master the language before receiving a second Allegro delivery – a suitcase. Travelling to England, the fruits of his labour are revealed as he introduces himself, in perfect English, to his British granddaughter. <div contenteditable="false" Read full story › Source: The Drum...