Posts made in December, 2016

on Dec 31, 2016

By Stephen Lepitak Figures from media and advertising have been recognised in the 2017 New Year’s Honours list including Vogue editor-in-chief Anna Wintour being made a dame, a CBE for M&C Saatchi chairman Jeremy Sinclair and an OBE for Credos director Karen Fraser. This year’s honours, which also see Olympic champions Andy Murray and Mo Farah receive Knighthoods, include many names from across society being recognised for their contributions. Wintour is made a dame for services to fashion and journalism while Sinclair takes the CBE for services to advertising. Pearl & Dean CEO Kathryn Jacob is given a CBE for services to the Promotion of Read full story › Source: The Drum...

on Dec 31, 2016

By The Drum The needle shifter Miranda Dimopoulos, chief executive, IAB Singapore and ambassador to southeast Asia Loading… Southeast Asian consumers are technology ‘leapfroggers’, moving to mobile faster than most, and Singapore has one of the highest smartphone penetrations in the world, yet digital investment seriously lags behind the likes of the UK and US. This conundrum is huge and requires cross-industry shifts. Driving this for the region is the IAB’s Miranda Dimopoulos, who uses a small team with big ambitions to educate the industry. The ceiling smasher Paula Nickolds, managing director, John Lewis <img Read full story › Source: The Drum...

on Dec 30, 2016

By Stephen Lepitak Twitter UK’s senior director of media partnerships, Lewis Wiltshire is to leave the social media platform he has announced. In a number of tweets he announced his decision to leave to return to the world of sport, having joined in 2012 as the first head of sport. He was initially tasked with leading Twitter’s involvement around the London Olympics in 2012 and bringing on board some of the world’s biggest sporting names to adopt using Twitter. He soon became director of media partnerships in May 2013 and was also made global chair of sports in July 2014. In Read full story › Source: The Drum...

on Dec 30, 2016

By Lisa Lacy 2016 was the Year of Brexit and Trump, as well as celebrity deaths, but there were plenty of memorable marketing moments, too. Like, say, exploding phones and drone delivery. Here’s our take on the 10 that most embody marketing in 2016 – and that will have the biggest impact on 2017. 1. Fraud Fraud was surely one of the biggest storylines in marketing this year, including both the complex schemes that tricked ad exchanges and netted cyber criminals millions, as well as the efforts underway to stop it. But “fraud” Read full story › Source: The Drum...

on Dec 30, 2016

By Adam Flomenbaum OTT grows up in 2017 OTT turned a corner with TV viewers in 2016. HBO Go and CBS All Access, which recently added its Sunday slate of NFL games to its app, have seen increased adoption. DirecTV Now launched and SlingTV is finding its way into more living rooms by offering consumers a cost-effective alternatives to cable. It was a banner year for streaming, evident by the live streaming delivery records set by the US election broadcasts. If OTT was in its infancy a few years ago, 2016 was its teenage year. And, in 2017, it takes that big plunge into adulthood. Here are Read full story › Source: The Drum...