By Nick Baughan Since the recent Accenture acquisitions of Karmarama and SinnerSchrader there has been much speculation as to whether a similar deal might be struck in the media agency sector. After all, media agencies at first glance might seem closer bedfellows to management consultancies than creative agencies; both agency disciplines start from a foundation of insight but like consultancies, media agencies tend to focus more on their product in technology, systems and hard data. So why have we yet to see a major acquisition in the media space and is one just round the corner? It’s not a stretch to Read full story › Source: The Drum...
Read MoreVisa, SAS, IBM, Cemex, and MoPub on reinventing customer and employee experiences at scale - The Drum at MWC
By Ayesha Salim The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses. On day two of MWC, The Drum spoke with Ashraf Hoseini, manager of mobile solutions and Electronic Flight Bag (EFB) administrator at Scandinavian Airlines (SAS), Gareth Mackown, partner and European mobile leader at IBM Global Business Services, Meridith Miller, head of commercial partnerships at MoPub, Bill Gajda, SVP of innovation and strategic partnerships at Visa, and Arun Aggarwal, VP of process and IT at Cemex, to discover some of the strategies and technologies being Read full story › Source: The Drum...
Read MoreThe Drum at MWC – Visa, SAS, IBM, Cemex, and MoPub on reinventing customer and employee experiences at scale
By Ayesha Salim The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses. On day two of MWC, The Drum spoke with Ashraf Hoseini, manager of mobile solutions and Electronic Flight Bag (EFB) administrator at Scandinavian Airlines (SAS), Gareth Mackown, partner and European mobile leader at IBM Global Business Services, Meridith Miller, head of commercial partnerships at MoPub, Bill Gajda, SVP of innovation and strategic partnerships at Visa, and Arun Aggarwal, VP of process and IT at Cemex, to discover some of the strategies and technologies being Read full story › Source: The Drum...
Read MoreThe Drum at MWC – Visa, SAS, IBM and MoPub on reinventing customer and employee experiences at scale
By Ayesha Salim The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses. On day two of MWC, The Drum spoke with Ashraf Hoseini, manager of mobile solutions and Electronic Flight Bag (EFB) administrator at Scandinavian Airlines (SAS), Gareth Mackown, partner and European mobile leader at IBM Global Business Services, Meridith Miller, head of commercial partnerships at MoPub, Bill Gajda, SVP of innovation and strategic partnerships at Visa, and Arun Aggarwal, VP of process and IT at Cemex, to discover some of the strategies and technologies being Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, will join the board of directors of the Farfetch Group, a rival online luxury fashion platform launched in 2008. Massenet will partner with founder and chief executive José Neves to revolutionise the way consumers shop luxury fashion through technology. The two will be co-chairmans of the Farfetch Group. Massenet will have a particular focus on growing the global brand and strengthening its partnerships with the fashion industry. Rumours that Massenet was in talks with Farfetch over an unspecified role circulated towards the end of last Read full story › Source: The Drum...
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