Posts made in March, 2017

on Mar 31, 2017

By Kyle O'Brien R/GA New York has announced that Vin Farrell is returning to R/GA as EVP, global head of R/GA Studios to lead R/GA’s global studio capabilities. In his new role he will operationalize workflow, training, and collaboration to strategically leverage the talent and learnings across each studio offering. In addition, Farrell will manage a global team of producers, content creators, developers, and designers in creating culturally-driven content designed for current and emerging platforms. Farrell will report directly to Bob Greenberg, founder, chairman and CEO. With narrative and storytelling in constant evolution, Farrell will be tapping into the production Read full story › Source: The Drum...

on Mar 31, 2017

By Amit Avner Every month at Taykey we dig into our massive trove of online conversation data to understand more about leading trends and their implications. In March, we saw that March Madness lived up to it’s name, driving the highest amount of conversation over the past month. The tournament, constantly created new headlines and new topics for people to discuss. Other top trends of the month touched on more unexpected territory, ranging from The Pope to Teletubbies. March Madness Lives Up to The Hype Millennials drove the March Madness conversation online with 18-34 year olds making up the majority of this fan base. Read full story › Source: The Drum...

on Mar 31, 2017

By Rebecca Stewart Snapchat has unveiled the first major product update since its parent company’s IPO, revealing it’s adding a search function to the Stories feature of its app. The move marks the messaging service’s first foray into the search arena, with the feature poised to be rolled out to its 158-million-strong userbase in order let them search through a catalogue of public videos. More than one million public Stories – which are chronological slideshows featuring videos and photos created by Snapchatters that disappear after 24-hours – will soon be viewable to all users. Search is being unveiled in select US cities Read full story › Source: The Drum...

on Mar 31, 2017

By Rebecca Stewart Self-styled ‘kid-tech’ marketing platform SuperAwesome has unveiled a new tool designed to provide advertisers with a deeper understanding of what exactly young people are engaging with online in order to ensure brand safety – a topic that is increasingly coming to the fore in the media landscape. The outfit, which runs a child-friendly content platform, works with the likes of Cartoon Network, Hasbro and Lego, with its new feature – Awesome Content Targeting (ACT) – expanding upon its current “contextual understanding” capabilities. This is made possible by analyzing the billions of pieces of content consumed by Read full story › Source: The Drum...

on Mar 31, 2017

By Rebecca Stewart Vevo is quickening plans to win round the advertisers reassessing their relationship with Google, but the music video giant appears to be treading carefully so as not to bite the YouTube-shaped hand that feeds it. Vevo is one of YouTube’s largest content partners, but in light of the furore around Google’s brand safety the music video platform has positioned itself as an “oasis in the desert”. In a timely pitch to advertisers this week, chief sales officer Kevin McGurn appeared to argue in a blog post that Vevo is safer than YouTube while affirming his belief that Read full story › Source: The Drum...