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Snapchat launches Stories search tool with potential for advertisers

on Mar 31, 2017 | 0 comments

By Rebecca Stewart

Snapchat has unveiled the first major product update since its parent company’s IPO, revealing it’s adding a search function to the Stories feature of its app.

The move marks the messaging service’s first foray into the search arena, with the feature poised to be rolled out to its 158-million-strong userbase in order let them search through a catalogue of public videos.

More than one million public Stories – which are chronological slideshows featuring videos and photos created by Snapchatters that disappear after 24-hours – will soon be viewable to all users.

Search is being unveiled in select US cities Read full story ›

Source: The Drum