By Bennett D. Bennett The E in Wongdoody’s ECD Pam Fujimoto’s title doubles for exceptional—one listen to her Exceptional Women Out West podcast interview, and you’ll get it. Her 16 years of experience in the industry have been bookended (so far) at the Seattle-LA agency, first as an art director right out of the Art Center College of Design, and now in her current role for the past three years. People wonder how she got here, young creatives want her job, but it’s absolutely clear Fujimoto has created some of the best campaigns of the past 15-plus years. The MAIP 1995 Read full story › Source: The Drum...
Read MoreBy Orlando Wood Like most Italians in the early 20th century, Alfonso Bialetti knew that the only way to get a good espresso was to get it from a café. Coffee makers were large and cumbersome machines, difficult to operate and far too big for the home. But Bialetti would change that. With his business partner, Luigi Di Ponti, he invented an ingenious method for making café quality coffee in the home for the first time. Now he needed to get people to believe in it. The invention was a stroke of genius. The engineer had observed the way that early 1920s tub washing machines Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Terri & Sandy, an independent, female owned and operated advertising agency in New York, is launching the first campaign for Emojibator – a global company that sells vibrators inspired by emojis, specifically, the eggplant and red hot chili pepper. The campaign advocates for women’s equality in a place lagging behind their male counterparts: the bedroom. ‘Let’s close the climax gap’, was penned after the agency discovered that women have 30% fewer orgasms than men, according to a study in the Archives of Sexual Behavior. In addition, men are able to talk more openly and candidly about masturbation while women Read full story › Source: The Drum...
Read MoreBy Ronan Shields The latest Internet Trends report from KPCB is out, suggesting flat internet user growth, slowing smartphone shipments, increased ad spend on mobile, with ‘the dupopoly’ capturing the majority of this. The report, ‘aka The Mary Meeker report’ is often touted as a ‘must read’ by leading minds in the media industry and was unveiled today (May 31) by the Kleiner Perkins Caufield Byers analyst at Recode’s Code conference. Coming in at well over 300 slides long, the comprehensive study spans a vast range of topics from user numbers, media trends, gaming, and even healthcare. The Drum selected the Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Jonathan Halvorson will join snack food company Mondelez International as vice president of global media and digital in July, The Drum has learned. Loading… Halvorson fills a role vacated by Bob Rupczynski in March after just four months, as well as Bonin Bough, who held the position for more than two years before serving as chief media and ecommerce officer and then leaving to host the CNBC show Cleveland Hustles in August 2016. According to LinkedIn, Halvorson was most recently director of global video strategy and operations at Twitter. Prior to Read full story › Source: The Drum...
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