By Doug Zanger The credit conundrum can be daunting and confusing. But, Credit Karma has made great strides in helping people understand their credit, with the associated tools to make better credit a reality. Though they deal in a serious topic, a lighter touch is sometimes the best way to break through. With that in mind, the brand released a new series of TV spots called ‘Get Knowing,’ with a humorous touch from San Francisco’s Argonaut — and has been named US Creative Work of the Week by The Drum’s readers. “Scary Clown,” though uncomfortable for those of us (hand raised) Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The landscape of sports broadcast continues to shift, and with it comes a new online platform, SportsCastr.Live. The live streaming video platform – currently in public beta – allows users to be color commentators and enables viewers to select which sportscaster they wish to have call, recap or make predictions on a game. SportsCastr.Live has been gaining the backing and support of some high-powered people within the sports industry, and recently 14-year NBA veteran and current NBA TV studio analyst Steve Smith joined forces with the team of sports executives behind the platform. Smith, an NBA champion and Read full story › Source: The Drum...
Read MoreBy Claire Passos In an increasingly virtual market, it’s becoming harder and harder to stand out from the crowd, which is why you need a strong brand. We’re all familiar with ‘Where’s Wally.’ Trying to find the cheerful bobbled-hatted character can be fun, but it’s also pretty frustrating. The lesson here is that in an increasingly competitive market, your customers don’t want the frustration of staring at a number of different companies who all look the same. What is brand anyway? James Dyson, the industrial-design icon, is famed, or rather loathed, within marketing circles for his infamous statement: “There’s only one word that’s Read full story › Source: The Drum...
Read MoreBy Doug Zanger David Harbour was the classic “working actor” – Ivy-league trained and highly respected by theater, film and television peers, but never fully a breakout a star. That was until the smash Netflix series Stranger Things came along and vaulted his character, police Chief Ben Hopper, into the pop culture stratosphere and Harbour, deservedly, squarely into the spotlight. From there came an impassioned speech at the SAG Awards, and Harbour was seen as a champion for those who never give up, those who hone their crafts honestly, and those who use their art to “battle against fear, Read full story › Source: The Drum...
Read MoreBy Amit Avner While brand-related controversies dominated the online conversation in April, a series of inflammatory statements by president Trump fueled a renewed rise in online political chatter. Typically there is always a significant baseline of conversation surrounding Trump but, in May, two major controversies drove a 58% rise above the standard average. However, the profile of the audience that drove these online conversations was noteworthy as it diverged from the audience of millennials that we typically see propelling online debates around major controversies. Controversy ignites: Trump fires Comey Considering how frequently people take to social media to express their opinions about president Trump, a Read full story › Source: The Drum...
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