By Amit Avner

While brand-related controversies dominated the online conversation in April, a series of inflammatory statements by president Trump fueled a renewed rise in online political chatter.

Typically there is always a significant baseline of conversation surrounding Trump but, in May, two major controversies drove a 58% rise above the standard average. However, the profile of the audience that drove these online conversations was noteworthy as it diverged from the audience of millennials that we typically see propelling online debates around major controversies.

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Source: The Drum