By Jessica Davis UK sports nutrition brand, Maximuscle, has launched the ‘Ibiza Challenge’ to help get people into peak shape ahead of the summer. The project was created by sports, entertainment and wellbeing agency, PrettyGreen, through an integrative creative proposition across digital, PR, social and print ads. The campaign unveils with a consumer on-pack competition, which rewards those who work hard in the gym so they can play hard in the clubbing capital of the world, and one individual will win the chance to take two of their friends to the party island of Ibiza. Fitness expert and Maximuscle ambassador Bradley Simmonds will Read full story › Source: The Drum...
Read MoreBy Andy Black Zzysh, a Swiss startup, has enlisted DAC Group Germany to help grow the brand globally by appropriately marketing the brand’s personality through the product’s online media. Zzysh first came into existence 10 years ago when founder, Manfred Jüni, developed a bottle cap with a cartridge that re-seals opened bottles of wine and champagne to preserve the freshness, flavor, colour, aroma and sparkle for several weeks after opening. The product is now globally available, and has even been taken on in bulk by hotel giant Radisson. DAC agency owner, Daniel Richter, said of the appointment: “With Zzysh, we are working Read full story › Source: The Drum...
Read MoreBy Katie Deighton Once upon a time, Decoded co-founder Steve Henry tried to overtake the power of American denim advertising with a few joints in a south London park. To stray from the benchmark of jeans advertising at the time, Henry decided the campaign for Pepe Jeans should break from the typical conventions of the genre that existed thanks to Bargle Bogle Hegarty’s creative forays for Levi Strauss. The team swapped Americana and boy meets girl for a group of average-looking English people on Tooting Common, and got them stoned to get them laughing. After a lot of hard work, his agency Read full story › Source: The Drum...
Read MoreThe company behind Snapchat has inked deals with analytics outfits DoubleVerify (DV), Integral AdScience (IAS), plus Oracle-owned Moat in a bid to better assure advertisers that ad dollars spent on the video-sharing platform won’t risk their brand safety. The tech vendors have announced the tie-ups with each also confirmed as founding members of the Snapchat Brand Safety Coalition, after the separate outfits conducted their own review of Snap Inc’s brand safety protocols. Wayne Gattinella, DV, chief executive officer and president, said the coalition would provide a “meaningful layer of protection for brand advertisers.” David Hahn, IAS, chief product officer, said: Read full story › Source: The Drum...
Read MoreBy Stuart MacLean There is nothing we like more in PPC than seeing a good old bidding war between two or more rival advertisers. However, we were flabbergasted to witness what might just be the first ever political PPC bidding war in the UK. As our country prepares itself for yet another election, one key topic of interest to the public has come to the forefront across the whole of the UK. Proposed changes to the social care system have dominated political discussion over the last week or so. We’re not here to tell you our thoughts and opinions, merely to assess firstly the digital Read full story › Source: The Drum...
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